SEO Tips That Will Double Your Blog Traffic
SEO may be the oldest internet marketing trick in the book, but it is still one of the most effective ways of driving traffic to your site. Whether you’re selling products or services or you simply share information on a personal blog to build a strong online presence, having a good SEO strategy is a must. SEO can also be applied regardless of the content management system you use.
There are ways to boost your SEO efforts and double your blog traffic. The next few tips we are about to discuss in this article will help you get started without hassle.
Build and Maintain a Valid Sitemap
One of the most common mistakes a lot of bloggers and site owners still make when doing SEO is not having a valid XML sitemap on their site. Although a sitemap will not directly impact your site’s SEO performance, it can greatly help search engine crawlers understand the structure of your site in great detail.
You can even add rich XML markups and improve the way your site is displayed in the search results. Instead of just a link to your home page, for instance, you can have certain categories and other rich-snippet elements added to the search result entry for your site.
This, in turn, will persuade more people to click on your site, which means you can easily double the amount of traffic your blog gets just by having an XML sitemap of your site registered with search engines.
Content Is the Best SEO Instrument
You can have a fully optimized blog for SEO, but without content and regular updates, it will not generate the amount of traffic you want it to have. Content is still the center of your SEO; any blogging guide will tell you this. Although optimizing your site for SEO is important, setting aside some time to write valuable articles and making regular updates to your blog is even more crucial.
Regular updates are what you need to aim for here. Instead of posting sporadically, it is much better to schedule posts and have a pattern. Your users will pick up the pattern and will return for more articles on a regular basis. Search engine crawlers will also appreciate regular updates, which means your site will perform better in the search engine results.
Optimize Your Images
Another common mistake many site owners still make when doing SEO is forgetting about images. Google Image Search is as good of a traffic source as Google Search. A lot of people do image searches to find the information they need. Optimizing your images will help you tap into this source of traffic as well.
Image optimization is not complicated at all. You start by naming the images you post of your blog according to the keywords they represent. You can then add ALT tags to your images. Keep in mind that crawlers can’t scan through images, so ALT tags and image descriptions will help them understand what the image is all about.
Apply these tips and you will see an increase in traffic before you are even done with the optimizations. You’ll see a nice jump in your site’s traffic and will be connecting with more visitors in no time.