You are sitting at an airport behind a counter for the purpose of helping arriving passengers with their inquiries. Would you receive more passengers if you were providing assistance in only English or if you were providing the same services in many different languages? Airports are places where there are people from various backgrounds, ethnicities, races etc. It makes more sense to help people in many different languages rather than sticking to just English or one language. The thing is that websites are places where even more people who speak and understand different languages come on a daily basis.
As technology gets better people expect things in their surroundings to get better too. Just the difference between smartphones from 5 years ago and today is huge. Similar to other things, people like to see websites integrated with the latest features, web applications and other things. All of these things contribute to a great user experience and a great user experience means more visits and more chances of sales. Translation is now the next big thing for websites. Today, websites are fast translating into many languages and seeing great increase in their sales and daily traffic. The many benefits that websites can get by getting translated are as under:
1. Targeting A Bigger Audience
While English remains the international language, the fact is that there is still more people in the world who can’t speak or understand English. It’s would be just bad marketing to not include those people in your target market when they are literally in billions. When you choose to have your website translated in various languages, you open an extra that lets people who don’t understand English enter your business. When you are targeting more people with such a simple step, you are definitely going to a see a huge increase in your sales.
2. Going A Step Closer To The Audience
Singers would often try to learn a few words of the languages of the countries they are visiting on their tours. They would at least learn how to say words like “thank you”, “hello” and “goodbye”. When they say such words during their concerts you hear a huge round of applause and noise from the people. This is a proven sign that when you communicate with people in their language, they feel more connected to you. Having your website translated for people in their native language will make them feel special and thus do business with you.
3. Doing Instant Marketing
When your company is in many different countries of the world, you need to be aware of those cultures as well. It is impossible to run a company in a country other than your original country without knowing the culture of the other country. Certain events, festivals and occasions that are part of that culture should be taken advantage of. You can come up with great offers and discounts for the people of that particular country but make your marketing even more powerful by having it in their language.
4. Reducing SEO Competition
There are literally millions of websites doing the same business as you are. All of these websites are working on the same keywords because they are mainly in English. The competition for keywords is thus very tough. On the other hand, there are still very few websites that have been translated in other languages than English. This gives you a great opportunity to work on keywords that have not been used by millions of websites. This reduces the competition for you and gives your website a great chance to appear in top results when people search for these keywords.
5. Developing Brand Identity
This one is attached with the second point on the list. As per an expert from Pangeanic, when people see that you care about them by translating your website in their language, they come a step closer to you. They feel more special doing business with you than they do while doing business with another company. They feel proud to be associated with the name of your company because they think you care about them. This is how a brand identity is created and you create loyal customers around the world that are not willing to move to another brand for the same services as yours.
6. Being Considered Among The Best
Whenever there is something new in marketing, the biggest giants of the world adopt that first. Look at all the biggest websites of the world and you will realize that they have already been translated in as many languages as possible. Some great examples are websites like Wikipedia, Google, Yahoo, MSN, etc. The smaller businesses are still following the trend and stepping into the competition slowly. When you translate your website in many different languages, you are automatically considered among the biggest brands of the world.
7. Doing Confident Marketing
Translating your website and its all components in many languages means you can do better marketing in future. With translated content you will see a boost in your website’s traffic. This will give you an idea of what the new visitors like the most on your website. By collecting the data of page views, duration of page views etc. you can develop better marketing strategies that meet the requirements of the new traffic that has started to come on your website. You can be proud that your marketing will be effective because now it will be done in a better and more understandable way for your target audience.
8. Getting Better Reviews
Go through a few online reviews done on different type of websites to see how a website with multilingual options is given rating for that. Think about the stock or forex brokers that have their websites translated into at least a dozen languages. When these brokers are reviewed, the factor of how many languages the website is available in is always brought into the review. In short, this serves as a plus point for the website. You will get plus points in the reviews that are done for your website if it is available in many languages too.