Your online social media presence goes hand-in-hand with your offline presence. There is no way to overstate the importance of maintaining a strong and positive online media presence, because even small mistakes can quickly escalate into serious incidents when it comes to online audiences.
Far too many businesses fail at social media by failing to understand the rules of the game before they jump in and participate.
According to British digital media agency Bulldog SEO company, there are a number of social media mistakes that seem to come up constantly due to improper approaches to social media marketing by over-enthusiastic business owners.
It’s definitely great to be enthusiastic about social media and online participation. It’s also fine to embrace the mantra of fail fast, fail forward, and fail better. But, if you can avoid the same mistakes that others have made before you then you should. Remember that practice doesn’t make perfect, but evaluated practice does. Organizations either need to know how to utilize social media or hire those who do.
Top Social Media Mistakes that are somehow still happening…
1. Being too pushy
When you’re not adding any value to the social media community and are pushing products at your audience, people will tend to react negatively. You should strive to post content that is relevant to audiences and provides something for them to engage with in a positive way. In other words, entertain them, inform them, and amuse them. You should aim to have at least 80% of your online content being strictly for the benefit of the audience and 20% or less of your online content being concerned with directly marketing to the audience.
2. Being too coy
If you’ve got something to say, then say it! If you are not forthcoming enough, people may just assume that you’re hiding something, which is not a great way to win their trust. Otherwise people may simply assume you’re not relevant or interesting enough to deserve their attention, and they’ll look elsewhere.
3. Not being interactive
If your audience tries to engage with you and you ignore them, they will feel out of touch. You should have full time social media operators who interact with all social media responses in a way that is fully appropriate and always shows you in your best light. These staff members could either be in-house, or from an agency, but they should be nothing less than experts in both customer service and marketing.
4. Being boring
If you only post pictures and information about the vacuum cleaners your company sells, you can’t blame your audience for thinking that you and your products are not up to par. Get creative! Use funny video clips and informative infographics to show your product. You want your audience to know and talk about you. The more you invest in this, the greater the return should be.
If you can avoid making the above mistakes and adopt the qualities required to maintain a good social media presence, your business has a better chance of staying healthy. If it all sounds like too much work, don’t sweat it, just hire experts to deal with all the stress and bother while you get on with your day job!
We hope you found the above promoted content as entertaining and helpful as we did.