There are never enough hours in a day when you have to find content for your social media networks and when you have manage multiple social media accounts. Social media management is an integral part of a solid social media marketing strategy, and it is something that absolutely cannot be avoided. These tools can help you save time and also boost audience engagement. While publishing good quality content on your accounts is important, you should also pay attention to the impact that the content is making on your audience.
Here’s a look at six social media management tools that can help you with content discovery, scheduling, organization and most importantly, analytics.
Since content plays a big role in your marketing strategy, it is important to have good quality content that you can share with your audience. DrumUp discovers content that is relevant to your business/interests for publishing on your social media accounts like Twitter, LinkedIn and Facebook. It can search the web for top stories once you enter your keywords in the Setting tab of the application. It is an intelligent social media management tool that allows you to edit posts before they are published. If you need to create a completely customized post, you can do that as well and schedule it for posting. For scheduling, you can choose a desired time or day, or if you would like, DrumUp also suggests the best times during the day for posting content.
A really cool feature of the application is that it gives you fresh content recommendations, so you can publish the latest content on your pages before anyone else. With that, you can have your posts go viral before everyone.
This free tool, specially designed for Twitter, lets you manage your Twitter account and also lets you monitor it. TweetDeck’s simple and clean user interface has received a lot of praise from users. The tool allows you to gather all your Twitter profiles in one place and control them from a single dashboard. It makes real time tracking and engagement really simple.
It is especially useful if you are a social media manager who has to monitor several Twitter accounts, because it lets you mark tweets as read. It is the best way to manage your Twitter feeds sans all the frustration that can come with following various Twitter feeds.
Facebook Pages Manager
Facebook page administrators probably burst with joy while using Facebook Pages Manager. It simplifies Facebook page management which can be time consuming and quite mundane if you have to do it every day. It’s appearance is the same as the regular Facebook application, but it focuses on allowing you to manage and update your pages.
You can view insights on the pages and keep track of other page administrators who are managing diffferent lists. With the application, you can easily comment, like or share content that has been posted on your pages. It allows you to see the number of people who have commented on your posts and the number of people who are talking about the content you have shared.
SocialMention is a real time search platform that allows you to keep track of what others are saying about your brand. You can conduct a real-time search for your product, service or company to find out the kind of user generated content that is being created. Using this application, you can monitor more than a 100 social media properties including Facebook, Twitter, YouTube and more. The application also offers a social media search and analytics service, and sends daily alerts to you about your brand/company.
Using SocialMention, you can monitor the media and reply or comment on queries that people might have about your brand. This can be quite a difficult task in case of multiple mentions. You can even find and convert potential leads by monitoring what is being said about your brand.
When you publish content on your social media pages, it is good idea to alternate between text, images and videos. Images can be quite appealing to your audience and can catch their attention immediately. With the Over application, you create eye-catching images that will speak to your audience. The application allows you to add text and even custom designs to your images. It has a superb collection of editing tools that let you rotate, crop, flip, resize, stretch and do much more with your images.
Over has a very user-friendly interface and it’s quite fast. Editing images takes just a few minutes and once you are satisfied with your creation, you can share it on Facebook, Twitter and other social networks. It is an excellent tool that lets create images that speak a thousand words.
Short for If This Then That, IFTTT is a like a magic wand in the hands of a social media marketer. Imagine having help doing your daily tasks that start to feel repetitive after some time. IFTTT allows you to automate your day-to-day tasks with ease. With this application, you can automatically get a text message every time there an event coming up in your Google Calender.
To get started with the automation, you can make use of “recipes” that are already pre-loaded on the app, or you can create your very own recipes to automate tasks. There is no coding involved, and the process of creating recipes is quite simple. In fact, the application guides you through the entire process.
So, there you have it! With these social media management tools, you can manage all your social media accounts with ease and convenience and keep your social media pages buzzing with activity. Now go forth, conquer the social media!