Many start-ups believe that using Facebook is basically a sure solution that can lead towards so many successes. There is this belief that all that a company needs to do is start posting on the social network and a huge following is going to appear. That is definitely not the case. In fact, one of the main reasons why a startup fails is a failure to understand social media marketing.
It is true that social media marketing is a great weapon that a smart startup can use in order to increase brand awareness and ultimately sales. However, this has to be done properly.
We are going to mention some of the really common mistakes that we see when dealing with start-ups and Facebook marketing. Avoiding them will get you closer to social media success.
Only Sharing Articles About The Company
This is a huge mistake since it basically shows the followers that you do not actually offer good content and you only talk about your products. Why would the people follow you if you only talk about yourself?
Make sure that you always talk about things that are of interest for your target audience. For instance, if your start-ups offer training programs, tell people how to build their own programs. Then use that quality information to showcase how you can help them if you want to. This is a much better approach than just highlighting your services.
Only Sharing Links
This is the common approach that appears with so many start-ups because of the simplicity that is associated with the process. Obviously, sharing only links is really simple since it will help the manager to do his job in a really short period of time. The problem is that links are not that popular on Facebook.
If you want to drastically increase the possibility of having good engagement, you have to take advantage of all the tools that the social network offers. This means that you need to focus on sharing images, videos and even status updates that do not feature any link. Compare engagement and see what option is the very best one for you.
Not Posting At Appropriate Times
That is especially true when faced with a social media manager that is outsourced and that works in a different time zone. You have to follow the insights section of your Facebook page. That is going to show you when your current audience is most active on the social network. You can thus post at hours when people would actually interact with the business.
Not Communicating With The Followers
There is nothing worse for social media marketing than not to have conversations with the followers that you have. This is what makes them come back and remain interested in the information that you offer. You can easily create polls or you can ask questions directly. One of the really great ways in which you could easily start a communication is to ask information about the experience that followers have. They will be happy to share and will keep coming back when you talk with them as a brand.