Influencers: The Good, the Bad & the Trending Scroll through your YouTube feed, swipe through your row of Instagram stories, or check your Facebook or Twitter timeline, and you’re bound to see …
Social Media: The Best Marketing Tactics
Social Media: The Best Marketing Tactics With the advent of home computers in the 80s, social media exploded onto screens in 1997. That’s when a site called Six Degrees created an environment…
Copy vs. Content: Their Roles
Copy vs. Content: Their Roles Many marketers confuse copy with content and the other way around. The truth is that copywriting and content creation are two sides of a coin – they complement e…
How to Build Your Social Media Presence
How to Build Your Social Media Presence Creating a social media presence can be inspired by a number of reasons. Whether you are starting a new business or introducing new product lines to your exi…
Curtailing Dirty Data
Curtailing Dirty Data Today, 67 percent of businesses rely on CRM data to segment and target customers and 64.8 percent of sales reps’ time is spent on non-revenue generated activities. Another rec…
Five DO’s and DON’Ts of Social Media Marketing
Five Dos and Don’ts of Social Media Marketing The internet has provided every business in the world with an opportunity to approach an international audience. In the digital world, you don’t have a…
AR and Social Media – The Perfect Match
AR and Social Media – The Perfect Match Augmented Reality is not on its way. It has already arrived. Also known as AR for short, it is staking a claim across industries and across platforms. …
How to Successfully Rebrand on Social Media
How to Successfully Rebrand on Social Media For all the permanence offered by the internet, one thing is certain: nothing lasts forever. Audience interests change, engagement falters, brands that w…
Artificial Intelligence and the Future of Marketing
Artificial Intelligence and the Future of Marketing The realm of artificial intelligence has grown exponentially since the concept was first introduced back in 1966. AI has evolved to encompass so …
Six Trends to Follow to Keep Your Brand Relevant
Six Trends to Follow to Keep Your Brand Relevant You love your brand. Weeks, months and years of researching your audience and working with your marketing team has brought it to a point that makes …