Why Successful Business Owners Should Still Think About Investing Investing is a great way to improve your financial situation regardless of your current career position. Even the most successful b…
Determining Whether You Should Run Advertisements on Your Business Website
Determining Whether You Should Run Ads on Your Business Website As an online business owner, you face many special challenges as you try to compete with larger business rivals. One challenge you sh…
How to Create a Stellar Pitch Deck: Complete Guide for Startups
How to Create a Stellar Pitch Deck: Complete Guide for Startups Only 40% of startups make it to Series A. By the end of a VC funding cycle, roughly 0.01% of companies stay afloat. There are several…
Social Media and the Business Landscape
Social Media and the Business Landscape Informal statistical analysis in Canada shows that an overwhelming majority of Canadians own at least one social media account, and a good chunk of them use …
7 Techniques to Cut Down Business Costs
7 Techniques to Cut Down Business Costs There’s no doubt about it: money helps make the world go round. This doesn’t mean it’ll be easy to afford everything you want for your business, however, the…
Keeping Up With New Updates to Effectively Utilize Social Media
Keeping Up with New Updates to Effectively Utilize Social Media Online marketing is a great way to increase brand awareness, as well as brand loyalty. It’s also a helpful tool for promoting i…
Chipotle On a Comeback
1. Chipotle On a Comeback After facing a downhill reputation from food safety concerns, affecting its sales and stock price, Chipotle is still recovering. However, former Taco Bell CMO, Chris Brand…
How Failure Can Bring Strength to a Business
How Failure Can Bring Strength to a Business No one in life wants to feel like or be considered a failure. In fact, all too often we are so afraid of failing that we won’t even try at all. However,…
How to Stay Profitable in an Ever-Changing Economy
How to Stay Profitable in an Ever-Changing Economy Any business that isn’t profitable doesn’t survive. It doesn’t matter if the economy is on the upswing or it’s taking a dive; it’s possible to sta…
Beyond Conversions: Why You Need a Facebook Presence
It Isn’t Just About Conversions Anymore The social media game is most often measured in terms of conversions, whether that translates to reposts, click-throughs, or direct purchasing. And of course…