A Simple Guide on How to Harness the Power of Social Media The internet landscape is rapidly changing in the backdrop of cutting-edge innovations. Over the last decade, more businesses have adopted…
Overview of the Social Media Advertising Industry
Overview of the Social Media Advertising Industry If you’ve heard anything about marketing in the last few years, then you know social media is an essential tool in any advertising or marketing pla…
How to Optimize Instagram as A Small Business
How to Optimize Instagram as A Small Business After being introduced in 2010 Instagram has become one of the most popular and most used social media sites, competing with Twitter to be one of the k…
Keeping on Top of the Ever-Changing Communications World
Keeping on Top of the Ever-Changing Communications World With content and social media marketing emerging as such important aspects of marketing, keeping on top of communications has become vital f…
How to Send a Great Brand Message in 140 Characters or Less
How to Send a Great Brand Message in 140 Characters or Less 9 in 10 US companies are using social media for marketing purposes, according to data from eMarketer: Source Perhaps the unique among the…
Unskippable is the new Skippable Ad, Or Is It?
Unskippable is the new Skippable Ad, Or Is It? Let’s start with the basics. What Are Skippable Ads (via Google) A 30-second ad plays to completion, or until skipped by the viewer. The skip ra…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your Business Whether you do it well or poorly, establishing platforms on social media can take a lot of valuable time. Many companies that appear quite active and e…
Your Social Listening Tools Aren’t Hearing You
Your Social Listening Tools Aren’t Hearing You Netflix show, House of Cards, was one of the first political dramas to acknowledge social media as an ingredient in the mixture of public opinion. “Th…
3 Healthy Impacts of Social Media on Our Daily Lives
3 Healthy Impacts of Social Media on Our Daily Lives Every day I hear stories about how social media is causing depression, ruining our real-life social skills, and causing a huge generational gap.…