LinkedIn Case Studies: Building Interest For A Non-Profit Challenge: Meg Harris struggled to find amenities and resources that would allow her daughter, who suffers from a neurological disease, to …
How Startups Can Leverage Social Media for the Perfect Liftoff
How Startups Can Leverage Social Media for the Perfect Liftoff Over the years, social media has moved from an optional marketing platform to a critical one. Businesses now depend on platforms such …
LinkedIn Case Study: Creating Thought Leaders = Sales
LinkedIn Case Study: Creating Thought Leaders = Sales The Challenge National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate its whole…
What You Should Be Doing Now to Help Your Marketing Plan for Holiday Season 2017
What You Should Be Doing Now to Help Your Marketing Plan for Holiday Season 2017 The success of your next holiday season depends on how well you review and recap the season that just passed. You ca…
LinkedIn Case Study: Training Company Closes Sales in 5 Days
LinkedIn Case Study: Training Company Closes Sales in 5 Days The Challenge New Horizons, an independent IT training company, realized its sales team was not utilizing social media to its full poten…
Are You Making Any of These Mistakes with Your Social Media Platforms?
Are You Making Any of These Mistakes with Your Social Media Platforms? Depending on whom you ask social media marketing could be simple or complex. While understanding people and the nuances of how…
LinkedIn Case Study: Sales Team Increases Efficiency by Ranking Contacts
Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took…
Generate Email Leads from Social Media Platforms
Generate Email Leads from Social Media Platforms Email marketing, though an old book concept, is still considered to be one of the most successful lead-generating techniques. Your marketing actions…
Using Facebook Live as an Effective Marketing Tool
Using Facebook Live as an Effective Marketing Tool Facebook Live helps people, public figures, and businesses share videos in real time from their mobile devices with their followers and friends on…
Just How Much Is Too Much Sharing On The Internet?
Just How Much Is Too Much Sharing On The Internet? With the rise of social media, our information is much more readily available than it was before. But when is it too much? Why Do We Share So Much…