Back to the Basics: When to Use a Facebook Local Business Page vs. Company Page Facebook doesn’t appear to be going anywhere anytime soon, so it’s important that you’re carving out a space for your…
How to Monetize Your Brand on Instagram
How to Monetize Your Brand on Instagram Instagram is a fun, visual, and engaging channel for brands, influencers, and consumers. People love posting photos of their meals, outfits, pets, vacations,…
The Role of Social Media in the Cosmetic Industry
The Role of Social Media in the Cosmetic Industry According to the Adobe 2013 Mobile Consumer Survey, accessing social media is the number one mobile activity today. With this in mind brands…
The Shocking Truth About Social Networking & Crime
The Shocking Truth About Social Networking & Crime Social media has become one of the most important communication channels in recent years. Facebook, Twitter, Instagram & Co. have been pla…
The Social Media Resignation: Bright Idea or Digital Downfall?
The Social Media Resignation: Bright Idea or Digital Downfall? A current and popular social media fad is the Internet resignation. Employees are looking for more and more public ways to resign or …
Merging Social with Project Management – What are the Benefits?
Merging Social with Project Management – What are the Benefits? Social media has not only become an integral part of our personal lives but also embedded itself into various business processes. It …
College Athletics: A Fuel for the Social Media Fire
College Athletics: A Fuel for the Social Media Fire Social Media has spread into nearly every aspect of college life. In the far-reaching, financially viable, much ballyhooed, and deeply scrutinize…
Forget Blogging, It’s All About “Vlogging”
Forget Blogging, It’s All About “Vlogging” It doesn’t seem too long ago, where everyone was talking about blogging and just how important it was for every business to feature a blog on …
Social Media’s Rise from College Outsider to Campus All Star
Social Media’s Rise from College Outsider to Campus All Star During a 2009 leadership conference, I conducted a session about social media. Memories still swirl in my mind from my audience’s …
How to Keep in Touch With Family and Friends When you Move Away
How to Keep in Touch With Family and Friends When you Move Away Just ten years ago, before technological advances and social media, smart phones and the Internet in most homes, people were limited …