Top 7 Best Social Media Marketing Strategies 2021
1. Use the best platforms for your audience
Choosing the right platform to effectively create a long-lasting relationship with your audience is key to getting your brand out there. However, not all social media platforms are ideal for your business. Take into account your target age range as well as niches to figure out what could be right for you. If your aim is to engage with individuals in high school and college, it’s more likely that you will avoid platforms such as Facebook and focus more on your Twitter and Instagram presence. It’s also essential to know how exactly you will use the specific tools in each platform to your benefit. For example, if you are planning on using Instagram, what type of stories, graphics, or IGTV videos will you curate, and if you are utilizing TikTok what genre of short videos will you take part in? These are important questions to ask when choosing the best platform for your business.
2. Use personalized messages to engage with your audience
Personalizing messages is the best way to make sure your audience feels cared for and connected with your company’s message and goals. The main purpose of utilizing social media is the form that connection, but it is impossible to make any progress without speaking to individuals one on one. One way is to use the Twitter reply function to tend to customers’ concerns and ideas for improvement, as well as making use of the direct messaging function on any social media platform to make each direct engagement personalized to their needs. When a business is in tune with the audience, that is when they thrive the most.
3. Create a community specific to your target audience
One of the best ways to get your brand out there is through word of mouth and referrals from current customers to their friends and family, and one way to make certain that this happens is to post interactive content that makes your social media page a community for your target audience. By posting interactive graphics, interesting polls, and prompting questions for your audience to answer among themselves, you are creating a community of like-minded individuals who will likely share your profile to others who enjoy the same content. This step goes hand in hand with first understanding the type of content your audience enjoys and then building the interactions off of that.
4. Schedule posts and plan ahead
It is crucial to post consistently and with a purpose in order to maintain relevancy in a world of social media that is constantly evolving and updated to the current trends. Scheduling your posts using social media management platforms such as Hootsuite, SocialPilot, and Sendible, is the best way you will be able to stay on top of posts and trends. These platforms are a great way for your business to coordinate posts across different platforms and manage them all with ease from one single management platform. There are many options to planning ahead as well such as following other brands and popular influencers to understand current fashion, comedy, or lifestyle trends.
5. Use graphics and metrics to boost credibility
It’s well known that having quantifiable facts to support your brand’s image is key to building your credibility to a wider audience. By citing key metrics, you are able to appeal to the logical side of people who will then be more inclined to engage in your content and see what your product or service has to offer. Using graphics sets you apart from your competitors in that your audience will feel your candid nature, and understand that your business is serious about long-term growth.
6. Consider brand deals with public figures
Public figures, especially social media influencers, are the new wave. First, be sure that the influencer you would like to work with has the same target audience as you and stands by similar ideas. This is important in choosing your partnerships. Once in touch with such influencers and working on brand deals with them, you are opening your brand up to the possibility of reaching a more diverse set of people and expanding your network of followers. Public figures are most effective in getting young adults and teens to become interested in your product, but if they are not your target audience there are many other ways to work with public figures on brand deals that fit your product or service’s purpose.
7. Update your tactics after gathering data
No company is going to grow overnight and no one strategy listed above will make certain that you will have long-term success unless you put in the work. Updating your metric gathering strategies, obtaining audience feedback, and monitoring social media engagement statistics are great ways to stay on top of your game and ensure longevity in an increasingly competitive market. After all, social media is all about adapting and being flexible!
These 7 strategies are a great way to jumpstart and maintain your social media presence as a company. Take each step into account and apply it to your growing business to see near-instant results!