7 Ultimate Ways to Make Your Content More Trustworthy
Billions of websites provide new content on a daily basis, but some of this content gains popularity and is shared across the web, while others remain unfamiliar. Why does it happen? Unfortunately, content cannot always be trusted. Many users will never return to a page that has been caught red-handed in a lie, so trust is one of the main conditions that attract users and makes them stay on a website longer. A website can be compared to a promise that has no value if not trusted, so it is important to know how to earn the trust of your visitors. We have 7 ways that will encourage a larger number of people to consider your content trustworthy.
→ Quality over quantity
Undoubtedly, websites that produce content in big volumes have better SEO results, but quantity does not always mean quality. In the pursuit of quantity, many websites compromise on content credibility and lose even more than what might have been gained. They not only discourage their regular visitors, but also become downranked by search engines if caught plagiarizing. This is the reason to pay attention to the quality of the content: check originality, readability, relevance, etc. This can prevent problems with Google analytics.
→ Make your design flawless
User experience is another important issue that influences a website’s trust ranking. Negative UX can be detrimental, as the user might not ever return to the website again. This is why you should keep up with modern web design trends and provide users with a top-notch experience. Websites that lack functionality, responsiveness, or remarkable design always follow behind and are not able to win over trust.
→ Provide Proof and Sources
Facts and statistics are considered much more trustworthy than opinions, especially if there is a source cited there. Of course, most visitors will never check the original source, but the fact that it was mentioned by the writer produces a convincing effect. Don’t forget about internal and external links that make the content seem well-researched. Always offer examples and proof of the things you talk about. Add images and video material that will support the content and encourage people to add positive comments. This level of trust to your website will grow.
→ Focus on solving problems
Remember that the content you provide should be valuable. The key to success is not a simple attraction of customers, but encouraging them to return to your website regularly. This means that content should help visitors solve problems connected with the industry you work in. Look for topics that might hook people and be memorable — only this can make them return to your website and trust it undoubtedly.
→ Offer Personal Experience
Why do so many people like reading personal blogs? Mainly, it is because of the personal experience offered by the writer. When a person mentions his or her success or failure, it seems that you will either follow his or her steps or really surpass this individual. In any case, most people trust the writer. The more specific and detailed you are in your story, the higher the trust level you will receive.
→ Don’t forget shares are used by people to communicate, not to advertise
It has been proven that users share information that contributes to their relationships with other people or it is closely connected with their identity. Remember that too much advertising will never make your guests share the post. You should also think not only of the reader but how he or she can provide utility to others. The content you create should be focused not only on your readers but also on a much bigger circle of users that can take value from it.
→ Be careful with ads and don’t be too “salesy”
There are people who neglect or even hate advertising, while a bigger number of users treat it negatively too. As soon as the reader realizes that you are pushing to sell something, they will leave the page in a flash. Encourage conversation in a subtle manner to preserve your reputation. Allowing people to communicate and be engaged on your website results in higher conversion rates than intrusive ads.
Trust is a thing that is very difficult to deserve but very easy to lose. Try to deserve the trust of your visitors only by using high quality and valuable content and never let them get disappointed.