Why You Should Endorse People on LinkedIn Why: It’s a way of posting-it-forward. It keeps you top of mind with important connections in a positive way. Oh, and the science shows it makes you and th…
How to Grow Your Business Through SEO and SEM
How to Grow Your Business Through SEO and SEM Search engine optimization is an essential part of growing your business. However, before you decide to work on your SEO efforts, it is important that …
Your Guide To Privacy Tools on LinkedIn
Your Guide To Privacy Tools on LinkedIn (Taken from my book How to Sell on LinkedIn) Why: Unlike many other social networks, LinkedIn shows who has viewed your profile and alerts others when you ha…
How to Build Groups on LinkedIn
How to Build Groups on LinkedIn Why: Build relationships, learn insights and establish thought leadership. 64% of top sellers participate in groups. You are 70% more likely to get an appointment fo…
5 Most Effective Ways Students Can Use Social Media for Education
5 Most Effective Ways Students Can Use Social Media for Education There has been a rise in social media usage among a younger generation over the years. Social media has proven itself as an effecti…
Using Social Media to Boost Your Brand Visibility
Using Social Media to Boost Your Brand Visibility Social media adds meaning to the lives of millions of digital marketers out there. Taking social media away from them makes their existence irrelev…
Social Media Sharing: Things You Shouldn’t Be Doing
Social Media Sharing: Things You Shouldn’t Be Doing We are entrenched in the world of social media; there are a horde of social networks that exist these days and are all platforms for sharing what…
Four Things Your Logo Should Be Doing
Four Things Your Logo Should Be Doing Logos are the face of your company—the image you use as social media profile pictures, the picture that media will use when they report or review your products…
5 Ways to Come Up With More Original Social Media Strategies
5 Ways to Come Up With More Original Social Media Strategies If you want to be successful in social media, you need to post content and engage in ways that nobody else is doing. Why? A whopping 90 …
5 Ways to Measure Influencer Marketing on Instagram
5 Ways To Measure Influencer Marketing On Instagram Influencer marketing is a term that has been used pretty much everywhere where companies are trying to leave a mark. It is pretty important, one …