Using Social Media to Boost Your Brand Visibility
Social media adds meaning to the lives of millions of digital marketers out there. Taking social media away from them makes their existence irrelevant. Facebook is the haunt of 1.94 billion virtual socialites per month. It is one of the most powerful “marketing tools” of this century.
Why is Facebook still the star
If you have a substantial marketing budget and an effective digital promotion plan, you should try spending a few bucks on Facebook Ads. They are very efficient since the introduction of the “Buy” buttons. Many marketers are still unsure about investing in Facebook Ads. Thankfully, Facebook bots came into action. Although they are relatively new, they are trendy among the users, and the sellers say the Calgary SEO team. You can already see big branding shots like the Wall Street Journal and CNN use bots for communicating with appropriate vendors.
New era of marketing with bots
With a bot, you can create your sales funnel in your business microcosm. This will lead users straight to your checkout page directly from their Facebook pages. This is nifty and uber-cool. Facebook bots are the next generation of customer services. They answer to automatic questions, and you can program them to act and respond to real people. Recent marketing trends show a sharp 40% increase in lead generation with messenger bots.
How to program the messenger bots
The trick is to program them smartly. If you can program a messenger bot correctly, you can automate the complete reciprocation, customer guidance, and quick phone process. The sign of a smart digital marketer is digital automation. If you can, make your script work more, so you can work less. You need a working messenger bot sequence. This will make your bot more human-like. People like thinking there is a human on the other side of the line. The key is to lead the user. You can tell them exactly what they have to say. This shortens the span of any consumer-business communication about product details, delivery inquiries, and returns-refunds.
Where should you begin
If you have no idea how to spearhead your new social media SEO plan. Start at do not. They have great options to help digital marketers with creating bots. Once you get the hang of it, you will find tons of other options that will assist you with the bot creation process as well.
Pay attention to Pinterest
Most digital marketers get cold feet when thinking about optimizing their Pinterest accounts. Pinterest is for the artsy folks who love flowers and dream-catchers. However, these are the very people who will be willing to buy your products if you can place them right. All you have to do is, study their likes and dislikes for a while. Write an interactive blog and sell it!
Pinterest is also a search engine
Pinterest is great for SEO and marketing. It is a splendid fusion of search engine and a social network. It has a vast and varied market for all kinds of websites. According to new data, 40% of all new Pinterest users are men. This disproves the old assumption that Pinterest is only for women. According to another, Pinterest is a roller coaster of algorithms just like Google. It is a Smart Feed search engine, which displays relevant results only.
The pins ( the Pinterest term for posts) you interact with determine which pins show up on your wall. If you are into hardcore SEO and SEM, your wall will only have SEO and SEM-based pins. The pins on your home feed show up because you have shown interest in related topics or authors. This Smart Feed makes Pinterest a great option for bloggers and social media marketers.
To start gaining higher views and a surge of traffic, optimize your Pinterest account. Add a name, business name, email, description and pin a few posts you genuinely like. Do not forget to include keywords in your boards as well.
How to pin a post
You start the process by editing your board. Include your name. If you are a company, include the company name, website and a short description that will humanize your effort.
Include an original high definition photo, include the name in bold, use the keyword in the description and the name. Then just hit on the post.
Creating a Pin is as simple as that!
How to optimize Pinterest for social media marketing
Find group boards. Join them. Most groups board owners have clear instructions for newcomers. You can follow them, or you can find out who the newcomer is. The profile that shows up first on the left is always the owner of the board. Visit their profile, leave a message and do not forget to mention your site URL.
The rule of the thumb is, have enough relevant posts on the board. Any number above 200 is good, just make sure you are below 500 (that’s their upper limit). Keep your boards organized. Make your pins relevant, high quality and neat.
Where can you being
If you don’t have much time, schedule pins with BoardBooster. This extension will pin your posts for you. You can set up full campaigns and take help of looping to look more active on Pinterest than you are.
Instagram is great; you need to find out how to sell
Instagram is the blue-eyed boy of most marketers. This is for company SEO. However, the catch is to make people buy your products. People love Instagram for cute cat pictures, workout inspirations, beach bods and much more. It is challenging to convince people to buy something off Instagram if they know it is a paid ad. Over 50% of Instagrammers follow at least one business. However, shockingly, only 5% of them buy anything.
Add a human touch
The trick is to humanize your account. Establish a “Direct Link” with your users. Include a promo code now and then in your posts. Focus on user generated content. Create contests and polls for Instagrammers to share.
Just get a few tools
Some tools can also make your Instagram selling experience smoother. Try Gramfeed, Statigram and Followgram have been helping businesses thrive on Insta for months. All of these tools come with scheduling posts options.
The work of is SEO is to make a company more visible. When social media operates in alliance with SEO, it becomes a powerful selling tool that can make any newbie digital marketer the star employee of the year!
