Could Social Media Marketing Work for Your Business? Even if your business has been ignoring social media up until now, it’s never too late to start. Social media isn’t just a fantastic marke…
Beyond Conversions: Why You Need a Facebook Presence
It Isn’t Just About Conversions Anymore The social media game is most often measured in terms of conversions, whether that translates to reposts, click-throughs, or direct purchasing. And of course…
How Social Media Is Evolving as a Business Tool Beyond Marketing
How Social Media Is Evolving as a Business Tool Beyond Marketing Hundreds of millions of people log on to their favorite social media platforms each day. Instagram, for instance, sees over 800 mill…
6 Things to Learn from Competitors for Social Marketing
6 Things to Learn from Competitors for Social Marketing Every brand should look to other brands in their niche for actionable advice into social media marketing efforts. As you look at competitors …
How to Build a Comprehensive Marketing Strategy
How to Build a Comprehensive Marketing Strategy Whether you are starting a new business or building on an already established company, having an effective and cohesive marketing strategy can keep p…
Cryptocurrencies and Their Relationship with Social Media
Cryptocurrencies and Their Relationship with Social Media Cryptocurrencies and social media aren’t always two terms that you’d put together in the same sentence, but believe it or not, the links be…
4 Ways to Use Social Media to Elevate Your Side Business
4 Ways to Use Social Media to Elevate Your Side Business Many would argue that social media is the biggest breakthrough to grace humankind since the turn of the millennium. What started as a trendy…
Social Networks E-Commerce Gateways in 2018 [Infographic]
Social Networks E-Commerce Gateways in 2018 [Infographic] Social networks such as Facebook, Instagram, and Twitter are becoming the newest e-commerce marketplaces, with new research demonstrating t…
Reaching Gen Z on Social Media – 9 Strategies That Work
Reaching Gen Z on Social Media – 9 Strategies That Work Sociologists are beginning to analyze Generation Z, that group born between 1995 and 2012. The group possesses a huge variety of demographic …
Out-of-the-Box Ways to Optimize Social Media Marketing
Out-of-the-Box Ways to Optimize Social Media Marketing As a marketer, it can be tempting to focus solely on awareness. And indeed, conversions will not occur frequently if there is not increasing a…