Facebook Live or Instagram Live — Which one is better for your brand? Instagram may be owned by Facebook, but it does not mean all of their products are exactly the same. Instagram Live is no…
How Brands Can Successfully Leverage Facebook Live
How Brands Can Successfully Leverage Facebook Live Video content is like a hurricane running over anything in its path. “People watch more than 100 million hours of video each day” – Simple Measure…
4 Benefits of Augmented Reality for your Brand
4 Benefits of Augmented Reality for your Brand Let’s start with the basics. What is augmented reality: an enhanced version of reality created by the use of technology to overlay digital infor…
Instagram Stories Ads Are Here…Are you on Board?
Instagram Stories Ads Are Here…Are you on Board? It was inevitable…once Instagram introduced Instagram Stories (expiring content as in Snapchat), it was only time before they would allo…
Unskippable is the new Skippable Ad, Or Is It?
Unskippable is the new Skippable Ad, Or Is It? Let’s start with the basics. What Are Skippable Ads (via Google) A 30-second ad plays to completion, or until skipped by the viewer. The skip ra…
Digital Refresh
Digital Refresh As you wave goodbye to 2016, and January is hitting you right in the planner, your marketing mind is thinking, ok, what is 2017 for my brand? What can I do this year to take my bran…
Foursquare, a data machine
Foursquare, originally a mobile check in app for getting brand discounts and perks for consumers, was founded back in 2009. Seven years later, the app has decoupled into two apps (Swarm and foursqu…
Know Your Brand Audience and Give Them What They Want
Knowing your brand audience isn’t just an option, it’s a necessity when it comes to marketing well. It allows you to provide value to the audience that matters most, and ensure you can …
Snapchat Geo-Filters: Design, Map & Buy
When Snapchat allowed geo-filters to go “on demand” it was the coolest thing for both consumers and brands. It allowed everyone to show their creativity and to have a chance at c…
The Top Ten Reasons We Love Social Media
As brands, social media has been a way to reach and interact with consumers on a level that resonates with their behaviors on a day to day basis. They’re already there. They’re using channels they way…