It is 2016 and email marketing continues to be among the most effective medium for customer reach out. With an average open rate of more than 20% and click-through rate higher than 3.5%, email mark…
Should You Be Using LinkedIn’s “Mentioned in the News” Feature?
Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew …
In Wake of Orlando, Prince William on Cover of Gay Magazine
In wake of the recent terror attack on a gay nightclub in Orlando, Prince William will appear on the cover of Attitude, UKs leading online gay magazine. Prince William was previously scheduled for …
Top 10 Content Marketing Tools for Small Businesses
Top 10 Content Marketing Tools for Small Businesses Twitter is one of the most used platforms for social media marketing. As such, getting your audiences’ attention on Twitter is much harder …
Graduating from social media user to legitimate strategist
The workplace is starting flood with a generation who grew up with social media. Yet, as digital natives who have only known Tumblr and never used LiveJournal, we don’t necessarily know more about…
Snapchat Updates Ads
Snapchat Rolling In For the W The feeling you get when you find a random $20 bill on the ground and no one is around to claim it. That’s how Snapchat must be feeling ever since they started flexing…
5 Visual Techniques Certain to Increase Your Website Conversion Rate
There are many different components in play when it comes to increasing a website’s conversion rates; but in 2016, few are more important than visual elements. While the wrong visual techniques wil…
Can a One-Page Website Hit the Mark?
Creating a website can be a painful process. First, you need to look for well-priced hosting – there are lots of hosting providers to choose from, including Siteground. Next, you have to configure …
Microsoft Buys LinkedIn for Record $26.2 Billion
If you bought LinkedIn Stock this week you are probably running around your house naked right now. LinkedIn’s shares surged 47% – roughly $61 to $193 – based on the news that Microsoft …
Why Your Next Online Video Should Be Animated
Animated explainer videos are becoming an incredibly popular way to get the word out about your product or service. This is understandable considering how difficult it has been to get eyes on your …