How to Use Schema Markup to Improve SEO and Get More Organic Traffic
Search Engine Optimization is a crucial process by which a website improves traffic. SEO executives carry out the work of Schema Markup coding to add it to the website. Schema Markup is a type of code that is included in the websites that complement search engines and send more information to the audience. It’s basically the language spoken by different search engines.
Organic traffic is vital for keeping up the website’s performance and repute. Schema Markup coding helps to add information regarding the data rather than just delivering the data. Here the details on the usage of Schema Markup are given.
Steps to use Schema Markup to improve SEO
It is vital to create the Schema Markup for a website primarily as it can be used to enhance the SEO. The steps that all SEO executives should follow are given below:
Step 1: Access the Structured Data Markup Helper of Google
You can access the Structured Data Markup Helper on Google by a simple search. In this list, you can find different types of articles. Choose a particular article that you need to markup.
Step 2: Provide the URL for marking up
After choosing the article type, the SEO executive will have to enter the URL on the SDMH. Generally, this URL is the blog that you need to optimize on a search engine.
Step 3: Add highlights
Highlighting the article’s title is the main work to do while tagging. More tagging options can be available on the right side of the screen. Highlighting and tagging are the key jobs to do in case of SEO. Repetition of this process can be done several times to make sure that the SEO works properly.
Step 4: Choosing the type of element
Once the highlighting is done for a single time, you have to choose a specific type for your highlighted element. Choose from the bar of options situated on the right side of the screen.
Step 5: Repetition of the process
You must repeat the 3rd and the 4th step mentioned above until both highlighting and tagging is completed for the total article. This actually helps the search engine to detect the tags according to the searches by the users.
Step 6: Creating an HTML
After the completion of Step 5, you should create the HTML for the markup page. This provides you the further access to the page that you might need for further editing. Another basic work that the SEO executives must do is adding the HTML to the main web page.
Step 7: Check if everything is working properly
Every SEO executive should go for a final check if the total Schema Markup is working properly. For this, a Structured Data Testing Tool is available on Google. This page helps the SEO executives to both fetch the URL of a webpage or access the ‘Code Spinnet’. The latter one allows previewing the Schema Markup System.
Improving SEO through Schema Markup
There are different ways by which Schema Markup helps to improve the SEO for a website. Some of them are mentioned below:
- Schema Markup boosts the click-through rate
- Ensure easy SEO execution
- Elevate the mass of organic traffic on a website
Organic traffic is good for a website because the owner can know the end-user who has visited the website. It acts as proof that someone has found the content published on the website engaging.
Moreover, organic traffic can also set-up a long term connection with a particular website to build up its traffic base. Simultaneously, the owner of the owner can plan new strategies to set up more engagement with the audience.
Ways to Get the Most from Schema Markup
There are some outstanding tips to get the most from the Schema Markup. A good SEO executive will always keep the following things in mind when working with Schema Markup:
- Choosing the high volume pages
- Observing the competitors of a particular website
- Avoid highlighting an irrelevant or hidden post
- Regularly adding reviews to the posts
- Helping audiences to interact
Schema Markup is one of the most used means of coding that helps with efficient SEO for a website. In most cases, the SEO executives create the Schema profile and complete the optimization process for particular content on the website. Website owners must talk with the SEO executives and try to know about the markup code they are using to complete the SEO activities for a page.