Social Media Strategy for Online Casinos in 2020
Online casinos have an opportunity to grow quickly in 2020 due to the coronavirus crisis. With land-based casinos closed down indefinitely because of lockdown conditions, people who want to play casino classics like blackjack and roulette have little option but to go online instead.
Social media has become one of the key ways businesses find a lot of new customers over the last few years, so having a presence on these sites is going to be key. Here are some of the key ways firms in the online casino industry can use social media to boost their business.
1. Expanding Customer Numbers
The obvious place to start is with getting customers to an online casino website. Social media profiles on websites such as Facebook, Twitter and Instagram all play a key role here.
Advertising the latest promotions and offers is a great way to convince people to give a site a go by signing up to become a new customer. Offers posted on social media can be tracked to see how exactly successful they have been in converting engagement into fresh users.
Among the regular offers that might be appealing to social media users, casinos use no deposit bonuses as bait. With this promotion, customers do not even have to commit any of their real money, so they have nothing at all to lose by joining.
The vast majority of online casino customers are male, according to various studies, so promotional messages should be aimed at men in most cases. Some aspects of online gambling appeal more to women, however, with online bingo popular among females.
2. Managing Customer Feedback and Reviews
Lots of people use social media to get in touch with companies these days, so sites such as Twitter should be a key part of a customer service plan for any online casino business.
Being able to handle complaints in a speedy and professional manner is crucial for upholding the reputation of the brand, especially as people are airing their concerns in a public forum. Often, online casinos will direct customers with issues to get in touch privately, perhaps by sending a direct message that can then be dealt with by a customer service agent.
The positive side of customer service relations can also be seen on social media, however. On Twitter, for example, many online casino brands use quizzes and competitions in order to engage their customers, driving up the number of followers they will have on the account.
Retweeting praise is also a good way to show off what a brand is doing well and help to spread a positive message about the business.
3. Using Videos to Promote Online Casinos
Videos do extremely well on a lot of social media sites, so this is an option to consider. Instagram, in particular, can be a handy place for online casinos to reach customers through videos, while companies in the sector should certainly consider a YouTube channel as well.
Younger audiences are particularly keen on video, so this is a vital tool in the armoury for online casinos that are seeking to bring the next generation into the site. Apps such as Snapchat are also primarily used by young people, while alternatives like House party have become a lot more popular over the course of 2020 as well.
Online casinos that believe in their ability to go viral should experiment with using TikTok too. This is the big social media craze of the year, with celebrities and regular people alike flocking to the platform. How TikTok can be used to promote online casinos remains quite a vague concept at the moment, but anyone who cracks that code can expect to see a big response as a result.
4. Sharing Key Information With Customers
Social media is one of the best communication tools available to online casinos in 2020. Therefore, accounts on Twitter, Facebook and other social media sites can be a great way to share all the latest information about an online casino.
This can be anything from the launch of a brand-new slot game to details about the latest promotion that is being launched by an online casino.
Companies in the online gambling industry can put these details on their own websites, of course, but social media channels are a way to bring customers over to the site itself too.
It is still important to remember to promote responsible gambling, so online casinos should always keep this in mind when using social media as well.
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