How a Virtual Office in London Helps Attract the Best Clients and Employees
In the business world of the 21st century, the opportunities for personal enterprise have never been more encouraging. Since more and more people are able to successfully run their own small business or startup company, the competition for attracting clientele has never been more intense.
And since clientele basically represents the lifeblood of your business, the quality of your clientele can be just as important as the quantity, if not more so. So doing the right things to attract the best clients is well worth the effort.
You should also consider that your employees represent the fitness of your business: after all, your client base would not be possible without the work of your employees. And the better the employees, the better the client base your business can achieve.
This is where the unique advantages of a virtual office come in: in addition to its advantages as a flexible working model, it also boosts the image of your company by registering its name under a professional business address. If you also choose one of the most prestigious business addresses, such as with virtual offices in London, the image of your company will be boosted that much more.
Attract the Best Clients by Brandishing Professionalism
Establish a Trustworthy Foundation for Your Business’ Image
With the proliferation of small businesses, trust has become an important factor in business success. While it is more feasible than ever to run a legitimate small business, it has also never been more inviting to scammers and illegitimate enterprises. Customers are therefore wary in choosing which companies they feel comfortable doing business with.
A residential business address is not really a viable option for anyone trying to successfully run a legitimate small business, as it isn’t able to portray a trustworthy image. Using a P.O. Box as a mailing address for your business is a better option, which may give people less cause to doubt the legitimacy of your business.
But a far more effective solution is to acquire a professional business address by using a virtual office; especially if you select a London location, which is most prestigious. By using this proactive strategy, you will be brandishing your company name with a professional image that inspires trust.
Boost Your Trustworthy Image by Using Professional Facilities
In addition to a professional mailing service, a virtual office can provide the resources your small business may need, and with the professionalism to enhance the image of your company.
For occasions when you need to have a meeting with a potential client or business partner, it makes a far better impression to do so in a professional meeting room than at home or in public. This of course also applies to meetings with your current clients and partners who will appreciate the atmosphere of professionalism, which is sure to strengthen your business relationships.
The option to hire a live receptionist to take calls in your company’s name is another virtual office service that enhances your business’ image. While you could conduct your business directly using your personal phone number, this style of doing business lacks the professional air of having a professional receptionist to process your calls. When receiving calls from potential clients, partners, or traders, the receptionist service not only reinforces the reputability of your company, but it ensures that they will never receive an amateurish impression by the encounter of a personal voicemail message.
Promote Your Business Whilst Increasing its Stature
Having your business listed in a directory for business centers is another resource you can implement with a virtual office. In providing your company with good exposure to potential business clients and partners, it also advertises your professional business address in a prestigious location. This is a sure way to promote your business and increase its stature.
Attract the Best Employees by Networking via Your London Virtual Office
Catch the Most Enthusiastic Fish From the Candidates Pool
Receiving job applications via email is highly common today, as it’s a fast and convenient way for someone to show interest in a job whilst sending a C.V. Being the owner of a virtual office in London, however, gives you opportunities to attract candidates in a more refined way.
One such method is to hold an open house for job applicants, by picking the potential employees who seem most promising and sending invitations to them. This works well as a screening process in that the applicants who attend the open house will have proved their interest by doing so.
The open house method gives you the edge over other small businesses in attracting the best employees: while the prestigious business address of your London Virtual Office will allow you to attract the attention and interest of top candidates, holding an open house at an executive conference room indicates a level of professionalism to attract the best of them.
Use Members of Your Team to Seek Specific Candidates
Since your workforce is physically dispersed to one degree or another, use the mobility of your current employees to help you attract the ones you need.
A simple way to do this is to inform your team of the type of specialist you need, such as a graphic designer. Then each can be on the lookout for networking opportunities to find one, for example, whilst they are using a shared workspace.
A more proactive method is to send one of your members to an event where graphic design professionals are known to attend. As your company’s representative, he or she is then in a position to directly search the talent pool, and take action to secure top talent. Owning a virtual office in London gives you more opportunities to network in ways like this, which can be more fruitful than passively waiting for responses to an online listing. It also allows you to attract and employ talented workers who were not seeking job opportunities actively.
Establish your Employer Brand with your Virtual Office Team
A virtual office in London invests your company name with the prestige to give you an advantage in attracting the best employees. But you need to have the right strategy to make the most of this advantage.
The first step is to think of your business in the sense of an employer brand. Ask yourself: What are the values of this company? What employee atmosphere does it create? What work-life balance does it afford?
If you are doing right by your business and making the most of the virtual office model, you will have already formed an attractive employer brand with the answers to these questions. After all, the virtual office allows you and your employees the freedom to work remotely, which eliminates commute time and affords everyone the luxury of working flexibly.
The next step is to clarify your employer brand with your team, who will then be in a position to help you cultivate it through networking strategies.
Proactively Source Talent by Adopting a Networking Ethos
To attract the best talent around, you will need to expand your resourcing strategy by diversifying your approach. While online forms of networking like LinkedIn are great resources, more proactive methods are needed as well, especially in sourcing quality employees of different skill sets.
With the virtual office model, you have the flexibility of schedule and mobility of location as an advantage in attracting the best employees through networking. An excellent way to do this is to attend networking events held for professionals of a specific kind, where talented individuals can be found and potentially hired.
But you should also consider mobilizing any suitable members of your team who are in a position to network opportunistically, if not proactively. Together with the attractiveness of your business’ London location, your physically disperse yet professionally unified workforce can also be employed to help you attract the top talent.
Tips for Attracting the Best Clients and Employees
- Invest your savings in human resources: Since a virtual office minimizes your overheads and avoids the need to install stationary tech-devices, use those saving towards hiring the best employees and for onboarding clients.
- Increase productivity with furnished office space: Providing your employees with professional yet mobile working options will benefit their health and increase productivity.
- Use the flexible work model to utilize global talent: With a client in another country, hiring someone from that country to represent you when needed can be a more effective strategy.
To learn more about virtual offices, read our Definitive Guide to Virtual Offices.
We hope you enjoyed this promoted piece as much as we did!