Using Customer Reviews And AI To Grow Your Business
When it comes to marketing your business, it no longer pays to do it yourself. The DIY approach to online marketing is unrealistic in this digital age — the scope of the online space and the volume of data is just too vast. If you want to seriously accelerate your marketing efforts and create a stronger business model, you need to adopt Artificial Intelligence (AI).
AI-enabled tools offer a wealth of actionable insights that all businesses, small and large, can benefit from. One of the most valuable insights Artificial Intelligence can offer a business is the opportunity to effectively monitor customer reviews.
To find out just how important leveraging Artificial Intelligence is for your business, and why you should care about customer reviews, keep reading.
Why are customer reviews so important?
Your customers are the beating heart of your business — without customers, you have no business, whatsoever. Therefore, you should make it your mission to be fully attuned to their experience with your products and services, and find out exactly what they think of you. As customer behavior and choices change at a faster rate, reviews provide a window into a customer.
If a customer were to have a bad experience with your product or service — whether that be quality or price, etc. — it’s crucial to know about it as soon as possible. Negative feedback can provide learnings and insights, which can encourage you to alter your product roadmap, marketing strategy, and promotions so that your business model is stronger. Negative feedback can seriously hinder your brand’s reputation, as consumers are more likely to trust the reviews of their peers rather than trust the voice of the brand itself. Therefore, it’s key that you heed what is being said and address any issues so that the same feedback can’t be given again.
Don’t turn a blind eye to what your customers are saying about your brand. Good or bad, you should want to know about it.
How can Artificial Intelligence help?
It is near impossible to track all customer opinions surrounding your business; nowadays, people are voicing their opinions across a plethora of platforms and channels, all around the world.
This can be especially problematic for online retailers who rely on third-party e-commerce sites to promote, distribute and sell their products. This is because they often lose a degree of control in distribution and promotion, and this can translate into losing knowledge around brand performance and customer feedback, too. However, with the use of AI-enabled intelligence tools that can analyze and collect all of the information that you cannot, this issue is no longer your concern.
Brand analytics – for your business and your competitors
Analyzing your brand is an ongoing process — you should never cease to search for insights and learnings regarding your business’ performance.
With the help of Artificial Intelligence, you can analyze not only your own brand but the performance and reviews of your competitors.
Competitor analysis is key for all business, whatever niche, industry and size. By monitoring what your competitors are doing right and what they are doing wrong, you can learn from their mistakes and make necessary changes to your own business model, services, product roadmap, and marketing strategy. This way, you can ensure your marketing endeavors and decisions around your brand are effective and relevant to your customers.
Remain abreast of customer behavior and trends
Customer feedback aside, it’s important to analyze your customers’ online behavior, likes and dislikes, and AI-powered tools can help with this. If your customers or target audience are showing an affinity towards a particular trend within your business’ niche, AI intelligence can detect this and feed it back to you in a digestible and actionable way.
If your business is an online apparel retailer, for example, you should use an AI-powered intelligence tool to remain abreast of all the latest shopping trends. Such a tool is able to aggregate big data on an enormous scale from multiple platforms and channels to unearth emerging trends that relate to your brand and products. For example, AI could identify that a style of coat is likely to become a popular buy for your specific target audience in the coming season. With this knowledge, you can adapt your marketing tactics and product catalog so that your business capitalizes on the emerging trend.
The online marketplace is an arena that can no longer be monitored manually. To remain knowledgeable about your brand performance, your competitors’ performance, customer reviews, and your industry trend forecast, you must enlist the power of Artificial Intelligence.