Social Media Mistakes Hurting Your Business in 2018
Now that it’s 2018, we know social media is here to stay. If you run your own business, you know just how important social media can be for building a network and reaching new clients or customers. That being said, there are still a lot of mistakes social media marketers and business owners continue to make in 2018!
With constantly changing algorithms and app design, it can feel frustrating to constantly adapt to these new changes. That just comes with the territory, and you have to remember the internet is still a relatively new marketing tool for most businesses. As long as you’re proactive about mistakes and continue to learn new ways to improve, your business will succeed. Are you making any of these social media mistakes in 2018? They might be hurting your business!
1. Failing to plan your campaigns on social media
Because social media is this fast-paced, constantly changing platform, a lot of new marketers forget to treat it like any other marketing campaign. While you would usually map out a plan and calendar for a marketing campaign, it’s easy to overlook that step when it comes to social media. While there is some value in spontaneity, the complete “make it up as you go” strategy isn’t very effective when it comes to running your business. You need a system for social media campaign management that keeps you posting new content regularly!
2. Marketing on the wrong platform
Today, there are so many different social media platforms to choose from. With so many, why are marketers still promoting businesses on the same ones? You need to market on the right platform to see the right results. This all comes down to understanding your target audience. Where does your target audience spend most of their time? On Facebook? What about Instagram? Do they watch Instagram Stories? Or are they more likely to watch YouTube videos? Knowing your audience means knowing the right platforms. If you’re not having success with one platform, odds are it’s the wrong one for your audience!
3. Not using video to market online
Video marketing is quickly becoming something you can’t ignore. More viewers are watching their content online rather than reading their content, and that means you simply need to be producing videos. You can use videos to highlight your customer stories, share your message or educate your audience. You don’t need any fancy equipment to make great videos! Most smartphones nowadays have excellent camera quality and as long as you pay attention to lighting and sound, you should be golden.
4. Not paying for advertising on social media
A lot of business owners don’t trust paid social media ads. Maybe they used them once and didn’t see the right results or they were confused by the complicated interface. The truth is these ads are here to stay, and with good reason. Facebook ads alone can boost your reach substantially, and they’re very affordable. Learn how to target your audience through Facebook ads and watch your audience soar! If Facebook isn’t the right fit for your audience, consider Instagram, Pinterest, or even YouTube for your paid ads.
Stop falling for these mistakes in 2018!
It’s no longer acceptable to fall for these social media mistakes in this age of modern technology. If you want to make the most of your marketing plan, you need to be willing to adapt to the latest trends and changes on social media. Using video, paying for ad space, and planning the right strategy can give your business the boost it needs!
We hope you enjoyed this promoted piece as much as we did!