SimilarTech is a technologies research platform that encompasses a variety of beneficial features that can facilitate running a business. Let’s take a look at some of the most valuable aspects.

One of the most used features is the market insights of technologies, which provides a clear picture of a technology’s market share as well as their strengths and weaknesses. You’ll see the number of domains, geographic distributions, related technologies, and the biggest participating sites. The compare feature collates two technologies within several categories (for example adroll vs criteo).

Another great quality of SimilarTech and their SIP (Sales Insights Platform) is the potential to generate leads. By using their data in combination with filters, you can differentiate leads by technology usage, location, web traffic and more. For instance, select a competitor’s technology and gain access to a report containing various filters and targeting options. You can select sites with a specific volume of web traffic, select a minimum percentage of pages within sites, and include/exclude other options.

There are also advanced targeting options like including/excluding websites where the majority of their traffic comes from a specific country (selecting up to 10 countries), using a suffix filter (.com, .net, and similar), or using company filters (company size, revenue, or recognized employees).

Technology and website alerts is a feature that allows you to select the tech you’d like to track, the traffic range, and their geographic location. Next, you will receive an alert when a company starts using the technology on their site. You can view all of the alerts on SimilarTech’s dashboard which will then enable you further insight into the selected companies in a contained space. In addition to discovering sites based on your preferences, you can use SimilarTech’s prospecting capabilities to assess their relevance to your business.

Exporting your alert as CSV, TSV or Excel is quick and easy. You’ll also get an email whenever there is a relevant lead. As for website alerts, the process is the same. You select the tools you want to track on sites you are interested in, select the filters, and you are done.

Website analysis is another great feature which allows you to distinguish which technologies a domain is using (or used/removed in the past). If you choose to track the changes, you will receive weekly emails with updates to the site.