3 Fantastic Things That Google Does to Improve Your Search Results
You use search engines constantly. At work, you are using them to help find information about potential customers, check on metrics involved with advertising, and find answers to questions that must be addressed in an upcoming proposal. Outside the office, you are looking for entertainment, places to shop, and somewhere to eat. The search results you get impact how well you are able to manage all these tasks. Google is doing everything possible to ensure you get the best results. Here are three strategies Google is using to deliver on that goal.
Uses Artificial Intelligence to Qualify Search Results
AI is advancing in ways that were not possible a few years ago. Along with use in manufacturing and other industries, it’s also being employed to improve search results. You may not be aware of the relationship between search engine optimization and Google’s RankBrain, but you have likely already benefitted from it. Simply put, SEO and RankBrain are now fused and positioned to ensure you enjoy more relevant results. While Google officials confirmed that RankBrain accounted for 15% of search results in 2015, that figure is growing. That’s good news for you since it means more of the wheat is bubbling to the top and the chaff is sinking fast.
Pays Attention to the Platforms You Use
You already use your mobile device for online searches than in years past. Don’t feel alone; sales of goods and services obtained via mobile advertising exceeded $100 billion USD in 2015 and the market share is continuing to grow from year to year. Search engines in general, Google in particular, are seeking to make it easier for mobile users to search. That means using AI to handle longer search queries.
That’s good news for you since it means typing in a longer query will provide results that are more relevant to you. In addition, Google takes your past search history and location into consideration. Even with shorter queries, you are likely to obtain results that are related to your city and prior interests based on those past searches.
Refining Results for Voice Searches
As you already know, smartphones are increasingly capable of processing voice search commands as well as allowing users to key in a search phrase. The nice thing is that the voice searches allow you to make a query in a complete sentence. With the aid of the built-in assistant, you can quickly find someplace to eat close by, check on what’s playing at the local movie house, or find the nearest place to buy a new set of windshield wipers. All this can be done without having to deal with the smaller keyboard on your mobile device. This improved relationship between SEO and voice search methods will serve you well at work as well as at home.
Sit back and make the most of all the ways Google is working to make it easier for businesses and consumers to connect. Whether you are looking for something to buy or charged with adding new life to your employer’s advertising approach, familiarize yourself with how the search to SEO is changing, and make it work for you. In any setting, the benefits you enjoy will be apparent.