6 Awesome B2B Platforms Built for Salesforce
For those who don’t know, CRM refers to the tools and strategies companies use to analyze and manage customer interactions and data. This manifests in a number of ways such as determining the success of a marketing campaign, tracking customer behavior over time and enabling various departments to share vital information over a single, centralized pipeline.
But that’s not all the Salesforce platform can do. In fact, many companies have adapted the Salesforce software to answer specific business needs and tackle unique challenges. Below are some of the best business-to-business platform built either on or for Salesforce. Do you use any of these to run your business operations?
In 2006, Apttus launched as the leading quote-to-cash (QTC) software provider for many industries including contract management, ecommerce and revenue management.
Why is this important? Because the customer experience of seeing, liking and buying a product does not immediately equate to cash in hand for the vendor. There are many time-consuming hurdles and roadblocks before that cash becomes useable. But with QTC from Apttus, everything from a customer’s intent to buy to the company’s realization of revenue is captured by Without a doubt, Salesforce is one of the most popular tech brands right now. Seen as an innovator, Salesforce is behind the world’s leading cloud-based customer relation management (CRM) solution.
the platform; making it easier to close deals quickly, renew contracts and deliver a stellar customer experience.
CloudCraze is all about creating a simpler and more unified experience for B2B and B2C ecommerce vendors. Clients can deploy mobile storefronts in a flash, generate revenue in weeks and scale for growth when necessary. And since CloudCraze is built on the Salesforce platform, everything is easily managed through a point-and-click interface; no need to employ a team of coders to get your ecommerce site off the ground.
Kenandy is the first cloud ERP (enterprise resource planning) platform that maps to your business processes, rather than the other way around. Now you can optimize your operations including manufacturing, global financials, supply chain and distribution from 150 business-ready objects rather than creating and updating your own tables.
Not only does this cut the time and costs associated with other ERP services, but it also ensures that multiple departments have insight into every level of your organization and its operations.
The burgeoning Internet of Things is capturing interest from business leaders across industries, and ServiceMax has found a way to bring that excitement into field service organizations.
When something breaks, field service technicians are there to fix it. ServiceMax provides valuable data, mobile applications and offline synchronization to ensure that each repair or service request is documented – thereby improving technician productivity and customer satisfaction.
As corporations grow, they often expand their operations across several remote offices. This is wonderful for finding new talent, but makes it difficult to establish a robust company culture. This is where Simpplr comes in. This social intranet helps organizations communicate and collaborate with workers around the world by providing a single platform for company news, events, blog posts, community discussions and more.
And since Simpplr is built entirely on the Salesforce platform, you can rest easy knowing your organization is benefiting from enterprise-level security and reliability.
Veeva emerged to fill one of the more surprising niches in the cloud market – life sciences. Biotech and pharmaceutical companies looking to get their drugs to market need an enterprise-ready tool to gather information on their campaigns, their customers and government regulations. Veeva makes it easy to track crucial data and business processes via desktop or mobile device.
There are, of course, innumerable other examples of business-ready applications and services built on Salesforce. It’s just a testament to the flexibility of the platform and the creative minds that can exploit it for various use cases.
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