3 Ideas to Leverage Instagram Stories Adverts for Your Business
If you prefer advertising on Instagram, the subsequent lines might just pique your interest. However, we aren’t actually going to talk about the sponsored posts on Instagram but would be covering something unconventional.
Before moving any further into this post, it is important to understand that Instagram is a pretty seamless social platform which can be used extensively by businesses to improve sales and engagement levels. In addition to that, Instagram stories have lately been very popular— when it comes to reaching the target audience.
In this post, we will be talking about three techniques which can be used when it comes to using Instagram Stories advertisements for amplifying sales and conversions. However, it would only be fitting to discuss about Instagram stories ads in detail before moving the discussion, elsewhere:
Instagram Stories Adverts: An Introduction
We all must have seen those instagram stories appearing above the feeds— visible for 24 hours. A bunch of stories keep playing continuously— advancing from one user to the other. There are adverts which appear between two consecutive stories— legible only for mobile handsets.
Similar to instagram feeds which are sponsored and even give out the same— these stories are strategically placed and offer a great advantage to the businesses in play. Even these are labelled as sponsored adverts but the text size is pretty minimalistic and often ignored.
However, unlike stories, these ads cannot be viewed back as something else will pop up. This truly disappearing nature of Stories Ads for Instagram compels businesses to use certain techniques to offer a lasting impression— at the only attempt. Some of the basic tips for the same include:
- Large branding– It is important to announce yourself with a bang. Having a clear CTA and large branding makes the text or ad stand out and the slogan remains in the head of the viewer.
- Simple Concept– No one can rewind and see the ad which has already passed. Moreover, these ads are short-lived and only appear for a few seconds. This is why the concept needs to be kept simple in order to save viewers the time needed to decipher the same.
- Inclusion of Emojis– Texts are often ignored but adding select emojis to an advertisement campaign can create a pretty good impression on the millennials— the age group which is the most active on Instagram. However, emojis and emoticons need to be selected with care and for getting the complete list of relevant options— an emoji keyboard is necessary.
- Usability of Full Screen Mode– On the viewer’s phone, the Story ad is expected to take up the entire panel and therefore it is advisable to bring in vertical, full-length images.
Once the concept of Stories Ads is taken care of, it becomes important to understand how to use the following for better traction:
#1. Drive Product and Brand Awareness
It is important to understand why Instagram Stories Ads are the new superstars in action. Firstly, Instagram stories have garnered enough popularity— much more than the original concept of Snapchat stories. Therefore, it is necessary to understand that Reach is an important objective in play.
If you, as an entrepreneur, are looking to leverage these ads— it is important to choose the perfect image or even a video for the cause. The latter needs to be concise and must prominently display the brand tag. For businesses planning to sell stuffs, it is advisable to mention the name, benefits and pricing— all at once without being too cluttered.
The ad needs to excite the user before disappearing.
#2. Throw in User-generated Content
Creating an advert is fine but what about pitching a concept and asking the loyal viewers to fill in the blanks. UGC or user generated content is the new fad as it involves the user into the decision-making process. Put forth a concept and ask the viewers to offer inputs— just to make the ad stand out. This approach usually works for a product or service that is new to the market and users might be interested in interpreting the same, according to their imaginations.
#3. Keep Announcing Discounts
Nothing grabs more attention than a discount coupon for the preferred product. We all love discounts and sales and it would be advisable for business to use this trick for getting more conversions and engagement. However, it isn’t wise enough to create an only-discount ad campaign. Instead push your brand with vibrant colors and add sale exceptions to the same— in the form of smaller texts— underneath the larger cover.
Bottom-Line
Instagram Stories Advertisements are actually the newest ad forms and haven’t already been used— extensively. Most conventional businesses haven’t even accessed Instagram— let alone leveraging these ad formats. Therefore, the time is right for the budding entrepreneurs to invade this arena and integrate stuffs which everybody wants to see.
These stories ads are completely accessible and can help improve engagement levels, sales and conversions— almost immediately.
