Follow These 7 tips for Creating an Effective Cold Email
Sending cold emails to prospective clients and potential customers for forging lasting business relationships is very much making cold calls. When you go out into the big bad world with a new product or service calling on both wily and gullible individuals, you’re completely in the dark whether the odds are in your favor or stacked against you. Whether you’ll be turned away right from the doorsteps or ushered in depends upon your approach and if you can pitch appropriately, chances of succeeding at 5 times out of 10 go up.
You can also expect a similar response when you send out cold emails-there’s a high probability that those mails may never be clicked open let alone be read or replied. So, evidently luck has a key role to play here and that is something beyond your control. Nevertheless, you can definitely do a lot on your own so that the possibilities of your mail being opened receive a boost. Follow these 7 tips or tricks to enhance the likelihood of your mails getting a response.
1. Add a personal touch to the mail
A standardized cold email that is sent out to thousands of recipients can be easily identified by their aggressive pitching tone. Such a mail will usually have mediocre and facile textual content trying to push a product or service down one’s throat as if it were some bitter pill to be swallowed. Though the addressing is perfectly cordial like ‘Dear Sir’ or ‘Dear Madam’, what follows is certainly not creative and original enough to engage the reader.
If you wish to further the possibilities of your promotional cold emails receiving clicks, you’ll have to risk adding a personal touch to the letters. Yes, you’ve to write the email in a manner as if you’re communicating directly with the receiver of the mail, on a one-to-one basis. Instead of starting with the customary way of addressing, key in the name of the individual and you can bet, it’ll make an impact.
Take your time to read some cold emails you may have received yourself and you’ll observe that the letters follow a certain pattern. Chances are that most of these begin with your name at the top. Spotting your name gives you the urge to carry on reading the letter.
This is exactly how others feel when they receive your mails. Write your cold emails in a manner so that the individuals gets the feeling that they’re the sole recipients of the letters.
2. Make it a habit of putting in something that is absorbing
Nowadays, almost everybody and anybody using one or more mail ids receive innumerable mails day in and day out. And it does not need to be emphasized that majority of the mails in the inbox find way to the trash box. The recepients take it for granted that most of the emails piling up in the inbox are junk mails that deserve to be directed to the spam box.
So what chance do you have for your email to be noticed? You can better the odds of your mail being clicked and responded to by putting in content that’ll catch the attention of the readers or users. Write content that is catchy and original and not plagiarized. Make it a point to keep the content brief and lucid so that the same can hold on to the reader’s interest. You can also order thesis writing service for your article.
You don’t need to be a linguist to write original and inventive content. Just see to it that the content is easy to read, has a good flow and attempts to connect with the receiver.
3. Be straightforward instead of beating around the bush
This is the age of information explosion which implies that more than adequate data is available on any subject or phenomenon. The likely readers of your cold emails have to sift through tons of data and delete numerous mails to prevent their inboxes from getting bogged down with spam. Therefore the attention-spans of surfers are very low as they’ve to go through near unlimited number of mails every day.
So, before you dash off cold mails to your intended readers, you’ve to take the above aspect into consideration. A long-winded and facile email will irritate and put off the reader discouraging him or her from going through its contents. You’ll have to arrest the attention of the person right from the moment he or she opens your mail. Hence the first couple of sentences should be creative and imaginative enough to engage the reader so that he is encouraged to read the entire mail.
4. Have confidence
If you firmly believe that the product or service you’re offering is worthwhile and can add value then you should be confident about expressing the same. The manner and form in which you develop both textual and visual content will reflect the level of confidence you’ve in your product or service. If you can convince your prospects about the worthiness of the product, you can be optimistic that they’ll be pleased with your style of approach.
5. Being a tad informal helps
Forget about the formal manner in which you wrote business or official letters when you were in school. Maintaining an overly formal tone in your emails gives the impression that you’re being too cautious and that you are not a seasoned businessperson. Begin your letter by addressing the reader in a casual tone something like ‘Hi Bob’- I hope you’re doing well….’
6. Confess to your sending cold mails
Simply admit that you’ve sent a cold email but at the same make the reader feel that their opinions or feedbacks matter a lot to you.
7. Stay the course
Don’t expect the recipients of your cold emails to respond the very first time you send them-that’d be too overoptimistic. In fact, 70% of recipients don’t even bother to see that they’ve such mails in their inboxes. Expect the maximum number of responses only after you’ve send the mails the 2nd or the 3rd time. Perseverance is the key, so stay the course.
