Pinterest Is NOT Dead Yet and Is Still Effective for Marketing
Digital marketing strategies are cost-effective, yet practical ways to grow your business. Although the term “digital marketing” usually makes people think of social media websites like Facebook, Instagram, and Twitter it is important not to underestimate the potential that Pinterest has to offer. Pinterest isn’t just a platform where people pin photos of outfits, it’s incredibly useful marketing strategy and this article will show you why you should pay more attention to this website.
Benefits of Pinterest are numerous and bearing in mind that different brands started using this platform as a powerful marketing strategy, developers also created Pinterest for business meaning you can create an account for your company, not as an individual. If you don’t use the “world’s catalog of ideas” for marketing purposes you’re missing out. The statistics below demonstrate the true significance of this web site:
- 150 million active users
- 176 million registered profiles
- 75 billion pins
- 85% of users are women
- 42% of the US adult women use Pinterest
- 70 million active monthly users from the US
- 80 million active monthly users from outside the US
- 55% shoppers claim Pinterest is their favorite social media platform
- 84% people on Pinterest use the website across multiple devices
- 87% Pinners have purchased a product because of Pinterest
- 72% people on Pinterest use this platform to determine what to buy offline
- 83% users would rather follow a brand or company than a celebrity
- 70% of sales due to promoted pins are from new customers
So, what makes Pinterest effective for marketing? Let’s see!
Converts more visitors into customers
What makes Pinterest different from other social media networks is the fact it decreases the process of discovery of some website, service, or product and conversion. To simplify, people who come across your website through Pinterest get converted into leads and customers faster than their counterparts from other social media websites. Let’s take Twitter as an example, although it’s a powerful marketing tool the chances are low that someone will buy a product from just a single tweet. You could do that if you endorse a celebrity, of course, but who’s got money for that?
If the official website of the company is the primary means of generating sales and marketing, then the logic dictates you have to get more traffic in a bid to get more leads or sales. This is where Pinterest steps in, this platform is an effective tool to increase linkback (a method that includes mentioning your website or blog on a different website in order to link it back to your page) to your official website and, thereby, generating more traffic. As you’re already aware, more traffic equals higher chances of leads turning into customers. This is essential if you want to grow your business and beat the competition.
Reach more people with micro-influencers
Micro-influencers are, basically, existing customers with influence, who are highly engaging around brand-relevant topics. Micro-influencer marketing poses as a highly practical marketing strategy, particularly in terms of reaching more people and different demographics. While on Instagram and Facebook the number of followers does play a role in this marketing strategy, it is not a priority when it comes to Pinterest. The reason is simple, Pinterest is more than a social media website it is a visual search engine. The virility on an influencer’s Pin isn’t only driven by their follower reach, but engagement driven over time through category feeds search results and external websites.
Pins last forever
Another important reason why Pinterest is an effective marketing tool is that Pins last forever which is why the content you add to boards has a longer shelf life. As you already know, Twitter, Facebook, and Instagram revolve around feeds where most recent posts are always superior to the older ones. In fact, older posts on your profile are swamped with newer content. On the other hand, Pinterest is powered by discovery and search which is why your content has a greater value regardless of the publishing date.
Increased opportunity for inbound linking
One of the basics of digital marketing is getting your content shared by other users and linking it back to you. What’s amazing about Pinterest is that every Pin you post features a link which leads you all the way back to the source or original location of an image, you can click on the Read it option. This is useful because some of the best links you can acquire from actual engagement via links built through photos. After all, all Pins on this platform are either re-pinned from some other user or directly pinned from some website.
Macro and micro influencers
Pinterest allows you to have the best of both worlds; to grow your business and maximize the ROI of your influencer marketing programs, you need both qualities such as well-optimized visual content and content, amplification to drive the processes of discovery and conversion. The best way to do this is to pair up micro influencers and macro influencers or bloggers, vloggers, and other social media influencers with a greater follower count. Macro influencers create high-quality inspirational content from original pins to dedicated boards. On the other hand, micro influencers help you learn the types of content resonate the most with the most valuable customer base.
Other reasons to use Pinterest for marketing
- Allows you to Pin content from official website and categorize into different sections in a subtle manner (you don’t have to swamp someone’s newsfeed)
- People use Pinterest to save and collect things that inspire them, your Pinterest feed can give people a few useful ideas, thus helping you build a strong relationship with current and potential customers
- Pinterest informs you about emerging trends
- User engagement is high
- Pinterest integrates with your Facebook, Twitter, and official website
- Allows you to discover what your target audience loves
Pinterest is one of the most popular social media platforms and for a good reason – it’s a unique place where people attach or Pin what is important to them. It’s more than a social media website, Pinterest is a visual search engine that poses as a highly effective marketing platform. Since digital marketing is the best way to grow your business nowadays, make sure it also involves strong Pinterest presence.