Effective Strategies to Get More Social Engagements
Getting more engagements on social media is one of the best ways to make your social presence stronger but this is not easy and majority of the people fail to do so. However, they are some great tips and tricks which can be quite helpful for you to achieve the level of engagements that you are looking for in shortest period of time. You can’t boost such engagements overnight but surely you will be to see results very soon. Some of the most important tips are discussed below in this post.
1: Get Your Readers’ Attention
When you are updating your social pages to inform your readers and followers about your newly written articles, you should also add a question or statement which can help you raise enthusiasm in them as in this way, you can describe a particular point from your article which will surely help you increase the number of clicks, comments, likes and shares.
2: Focus on Individual Platforms
There is no need to build your presence everywhere at the same time because this will cause you divide your focus on different directions and you will not be able to focus on a single channel. The best way to get more engagements is to focus on one channel at a time. For example, if you are trying to win Facebook likes and comments, you don’t have to get yourself involved in twitter or other channels at the same time. However, when you have developed a strong presence on one place, you can go to others too.
3: Promotion of Events
Many people throw out lots of links or information which is quite wrong strategy because engagement should not be taken as a way to replicate news in a digital context. You better have promotion services/events on a limited number of posts. You actually need to understand the actual essence of social media and once you understand it, you can get maximum out of it. Give your reader something interesting rather than just the bunch of links pointing to other sites.
4: Recycling Content
There is no harm in recycling your content. For example, if you are posting a piece of content on your page in the first week of September, the same content with little change or with a different image can be reposted in the last week of same month. This may allow you to bring your audience a different experience without making lots of efforts. In this way, if some of your audiences miss out the information in first post, most probably, they will catch it in the second post. However, it is also important to consider what content is doing well on social media.
5: Keep Simple & Short Posts
Majority of the people have been extremely busy in their everyday life. Therefore, you better use just the few but stronger words in your post instead of using large text. Usually large content is ignored by the readers if they are busy but using smaller content usually gets across and gets more engagements. Keep your posts simple, short and interesting to read.
6: Give Promotions to Clients
The use of promotions has been proven to be an effective way to encourage more engagements. Offer your readers, clients or customers freebie or special discounts on sharing your post. If it works, your post can get spread like wild fire throughout popular social networks. You can also give them special promotions at the selling point. If they are delighted to get such a surprise, the chances of engagements will get much higher than the usual.
7: Effective Call-to-Action
If you don’t let your audience know what you are actually trying to get from them, most of them will not understand it. Therefore, it is really important that you tell them directly what you want them and the best way to do this is to create a call-to-action in each post. You can ask them an exclusive question whose answer can be given in comment box or you can simply ask them to visit a link.
8: Reward Your Followers
There must be many followers who have been constantly showing their responses on your posts. Don’t you think they also deserve something more than just the content? Why don’t you reward your fans and followers with a gift card, a T-Shirt or something else? If you do it in a clever way, you can get huge interaction on social media. In addition to engagements, you can also collect their phone numbers and email addresses which can be used later for email marketing.
Katherine Doris is a young social media enthusiastic who also works as assignment help at Assignment Box. She is an expert blogger and writer and users her skills to promote effective marketing, social media and learning strategies. Follow her on Twitter.