Social Media Marketing Tactics Restaurants Should Serve Up
59% of chain restaurants and 75% of independent eateries are expected to flourish in coming years by using social media, as stated by a Cornell University survey. So here are 7 tips that will help the restaurateurs to promote their restaurant through social media.
Promote unusual holidays
Most of the restaurants boost their services and offer special menu during traditional holidays like the Super Bowl or 4th of July but very few make efforts to promote food related non traditional holiday like National Fried Chicken Day or National Cheesecake month etc. Promoting the later will surely increase the sales and keep the traffic flow all around the year.
Promote special meals
Every restaurant hosts a couple of special meals like a Mother’s Day Brunch or a charity dinner party all round the year. It is important to promote about the special meal, on the event day, a few weeks in advance with specifications like $50 steak dinners or $40 all you can eat buffet brunch in social media post.
Promote your food truck
Food truck revolution is the in trend fooding topic across the US nation where above 4000 food trucks with tasty mobile treats appetites street corners with an average income of whooping $290,556 in 2015 explaining the increasing investment of mom and pop joints on wheel eatery. If one’s business has s food truck one can promote and advertise it on social media and let customer know its location on lunch hour and special menu at that hour. One can also post an event on social media regarding a competition on the truck.
Mention your location in posts
Searching options are refining day to day in social media platform, like on twitter the followers could funnel out the hashtags by specifying categories with near one’s location posts. It is of utmost importance that one must add location specific hashtags of one’s restaurant to let customers reach it with ease.
Add customers and employees to your posts
Posting the picture of one’s mouth watering signature dish is good for ones restaurant’s reputation but it is also necessary to add people to the posts. Sharing pictures of the employees working together, chefs preparing dishes, waitresses serving foods to customers or attendants escorting customers to the table also impresses foodies. The snaps of a crowded lunch hour or the pics of customers enjoy their meal is a good way of social media marketing, although permission should be taken from the customers before taking the snaps.
Offer a check-in deal through Facebook
It is a well known fact that many restaurants offer special discount or buffet tickets to customer when they check in through their Facebook page. One can create a special promotional feature for ones customer checking in through Facebook. It is compulsory to get the ad approved by Facebook, which generally takes up a few business days for approval. If one plans tactfully one can boost ones restaurant’s fortune greatly by social check in reward tool.
Be smart with Facebook cover art
Many businesses do not use it to their advantage but Facebook cover art is a real estate of prime nature. The cover space should be showcased with attractive yet clear and complete shots of one of the best dishes of one’s restaurant and the thumbnail should also sport a vivid snap of a delicacy. Many times a large scale restaurant fails to hit the mark due to unimpressive picture.
So these are the basic tips for social media promotion of eateries.