Like my fellow millennials, I’m constantly in search of the next big thing that is going to capture my barnyard hen attention span of .07 seconds. This list makes the cut of thought leaders capturing my attention span by bringing valuable insights and new ideas to my commute.
1) Mad Marketing by Marcus Sheridan, The Sales Lion
Marcus is a pool-man turned SEO/Content Marketer/Speaker that records his podcast at random times from his Virginia home. I appreciate this podcast because Marcus takes time to highlights his, “They ask, We answer” thought-leadership model utilized from the success of his pool business to The Sales Lion. Marcus coaches companies on how to leverage content to benefit their bottom line and he is incredibly enthusiastic, even if he is recording the show at 1:00 a.m.
2) Content Marketing Podcast by Rachel Parker
Rachel Parker, Resonance Content Marketing Founder/CEO, is the ringleader behind this podcast. Each week she interviews experts in the industry and gathers insights to share with her digital community. I appreciate a particular segment of this podcast called,: “News You Can Use,” a weekly update in social/digital media. Rachel picks nuggets of changes announced from various digital platforms and gives a quick report. For example, yesterday I learned .gifs, pictures and videos no longer count toward your character limit on Twitter. YAS! Holla!
3) The Science of Social Media by Buffer
In case you’ve been living under a rock, Buffer has been doing some fantastic things in the content world. Their social media publishing and analytics tool is something I utilize for my business and LOVE, but I’m really impressed by their podcast. They pick the brains of brands and businesses killing it in the content space and provide actionable information on how it can be applied to other organizations. I recently listened to the episode revealing how NASA executes their social media strategy. The podcast hosts keep the questions engaging; all while working hard to provide the audience with fun, exciting, new insights.
Each of these episodes are about 30 minutes long (some are shorter), so if you have a commute, like me, or are headed on a business trip, I highly recommend checking them out. As podcasting continues to grow in popularity, look for this list to expand.