39 Social Media Statistics to Start 2012

A kind and loyal reader reminded me I never posted a list of all the statistics in my Social Media Revolution 3 video which I normally do. Below are the statistics. Happy New Year to all of my readers and thanks for making my newest book Digital Leader already a top seller in 2012!

Stats from Social Media Revolution 3

1. Over 50% of the world’s population is under 30-years-old
2. In 10 years over 40% of the Fortune 500 will no longer be here
3. Social Media has overtaken porn as the #1 activity on the Web
4. Facebook tops Google for weekly traffic in the U.S.
5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
6. 1 in 5 divorces are blamed on Facebook

7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
10. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
11. A new member joins LinkedIn every second
12. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
13. Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile…Israel, Sweden, Greece,
14. Over 32 million have watched the Volkswagen Darth Vader Kid advertisement on YouTube
15. Child actor has never seen Star Wars
16. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
17. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
18. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
19. 69% of parents are “friends” with their children on social media
20. eReaders have surpassed traditional book sales
21. Groupon will reach $1 billion in sales faster than any company in history
22. There were over 75 million more people playing Farmville than there were real Farmers
23. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
24. The #2 largest search engine in the world is YouTube
25. While you watch this 100+ hours of video will be uploaded to YouTube
26. If Wikipedia were made into a book it would be 2.25 million pages long
27. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
28. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
29. 34% of bloggers post opinions about products & brands
30. Do you like what they are saying about your brand? You better.
31. 90% of consumers trust peer recommendations
32. Only 14% trust advertisements
33. Only 18% of traditional TV campaigns generate a positive ROI
34. 90% of people that can TiVo ads do
35. 93% of marketers use social media for business
36. We will non longer search for products and services, they will find us via social media
37. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
38. The ROI of social media is that your business will still exist in 5 years
39. Babies have been named Facebook in Egypt

Social Media Statistics Sources:

1. Source: http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/worldpopinfo.php  [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52%http://sasweb.ssd.census.gov/idb/worldpopinfo.html
2. Babson Olin School of Business Advertisement, Fast Company April 2011, page 121. 40% of companies at top of fortune 500 rankings were no longer there in 2010
3. Source: Huffington Post
4. Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
5. Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News,
   http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html;
   1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/
6. Tony Cooper, ”One in Five U.S. Divorces Fueled by Facebook, Social Media, Recent survey by AAML shows Facebook-related antics, extramarital activity burgeoning,” San Diego News, http://www.sandiego.com/news/one-in-five-u.s.-divorces-fueled-by-facebook-social-media

7. Opinion, not a statistic
8. Source: U.S. Department of Education Study
9. Facebook and world population data
10. Source: Jobvite Social Recruitment Survey
11. LinkedIn press centre and SysComm International
12. Personal Quote
13. Source: Twitter & World Population Data [Pulled 4/14/11: Gaga 9.2 million, Bieber 8.8 million, Spears 7.47 million] – note it’s not the combined populations of the countries listed
14. YouTube
15. Today Show Interview with actor and mom 2/1/11
16. eMarketer http://www.emarketer.com/mobile/article_m.aspx?R=1008262
17. Source: The Guardian http://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use
18. Source: Metro Commuter Newspaper
19. http://www.mamapedia.com/voices/placeholder-liberty-mutual
20. Amazon’s Kindle E-book Sales Surpass Sales of Paperbackshttp://worktogo.blogspot.com/2011/01/amazons-kindle-e-book-sales-surpass.html
21. http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom_3.html
22. 2008 number of US farmers: 1,522,033: http://www.ers.usda.gov/statefacts/us.htm | 80 million Farmville Users http://www.allfacebook.com/farmville-about-to-cruise-past-80-million-users-2010-02
23. social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. (NPD Group) | Movie goers buy less than ½ this in concessions (source: http://www.hoovers.com/movie-theatres/–ID__286–/freeuk-ind-fr-profile-basic.xhtml)
24. Source: TGDaily
25. Source:  Mashable by Ben Parr http://mashable.com/2010/03/17/youtube-24-hours/
26. If Wikipedia were made into a book it would be 2.25 million pages long – that would take you over 123 years to read (50 pages per day x 365 days). (Karen Valby, “I’m Diderot…Bitch.,” Fast Company, April 2011, page 106)
27. Opinion, not a statistic
28. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
29. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
30. Opinion, not a statistic
31. Source: http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/(90% trust peer recommendations)
32. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
33. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
34. Source: Starcom USA-TiVo
35. 93% of marketers use social media for businesshttp://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/
36. Opinion, not a statistic
37. Opinion, not a statistic
38. Opinion, not a statistic
39. Socialnomics.com