Upon the conferral of my degree in July of 2016, I completed the seven-year journey of earning my doctoral degree. The final stage of earning the Ph.D. in Educational Leadership from Indiana…
How to Listen First, Sell Last on LinkedIn
(Bonus Info on Tip #9) Listen First, Sell Last. What does listening actually mean when it comes to digital? Science of Compassion Selling more begins by changing our mental approach and online acti…
10 Things You Need to Know Before Starting to Blog
Starting a Blog might be really easy. However, if you want your Blog to be successful there is a whole lot of planning and learning that you have to do. Here are a few takeaways that can help you u…
Five Ways to Make a Great Customer-Centric Mobile Marketing Campaign
The customer is always right. Now, because of mobile, assisting them is easier. Every smartphone ends with a unique user, and modern technology has enabled the customization solutions they thrive u…
Can Social Media Be Used In An Effective Way In Crowdsourcing?
Social media is nowadays a huge part of everyone’s life. We simply cannot think about modern life without mentioning the online world. Most of the brands know the benefits that are associated with …
4 Ways to Handle Social Media Trolls
When your business makes the smart decision to invest in social media as a tool for digital marketing and customer service, you’re also making the choice to open yourself up to praise and criticism…
6 Ways to Connect with Instagram Influencers for Product Promotions
Photos are an extremely powerful tool for building up brand awareness and sales in almost any industry. People respond powerfully to visual content, and there are many ways to leverage this tendenc…
Brands Focus Attention to Social and eCommerce
With massive digitalization and mobilization of society underway, brands have shifted their marketing strategies to focus heavily on social and eCommerce channels. New consumer experiences have bee…
6 Invaluable Tips for Rebranding on Social Media
There is no denying that social media is the future of business marketing. The numbers clearly support this; Facebook boasts 1.71 billion monthly active users (MAUs), Twitter has over 310 million M…
4 Tips to Guide Content Marketing in a Crisis
Sometimes the news cycle is so dense with tragedy and disaster that it’s hard to figure out how to position your content marketing in the midst of it. If your online users are saturated with update…