Twitter Latest Tough Anti-Abuse Measure: Warning on Some Profiles Living up to a promise it earlier made this year, Twitter vowed to launch stricter actions against troll and online abuse. These ne…
Rise of Micro-Influencers on Social Media
Rise of Micro-Influencers on Social Media In the continually developing universe of digital marketing, the capacity of an organization to reach its target audience is important to achieve success. …
Social Media Marketing Strategies to Help Startups Survive
Social Media Marketing Strategies to Help Startups Survive According to studies, 9 out of 10 startup businesses are expected to fail. This is the sad reality that entrepreneurs have to deal with. G…
Instagram’s Buy Buttons – Should You Use them Or Not?
Instagram’s Buy Buttons – Should You Use them Or Not? In 2015, Instagram introduced “Shop Now” buttons that make it easier for users to make impulse purchases. Of course, they claim this is a win f…
PPC as an Effective Way to Boost Your Brand’s Online Visibility
PPC as an Effective Way to Boost Your Brand’s Online Visibility There is a multitude of ways to market your brand or business online. But what if you are specifically looking at one blog post or it…
People All Over the World Watch 1 Billion Hours Worth of YouTube Content a Day
People All Over the World Watch 1 Billion Hours Worth of YouTube Content a Day Coming from its humble beginnings in 2005, YouTube has eventually become the most popular video content sharing platfo…
7 Ways to Turn Your Customers Into Social Media Followers
7 Ways to Turn Your Customers Into Social Media Followers If you’re a local business with existing foot traffic, you might be late to the game in social media. You may be accustomed to traditional …
A Guide to Hiring the Right Person to Head Up Your Social Media Team
A Guide to Hiring the Right Person to Head Up Your Social Media Team Social media is one of those things you can handle on your own for a few months. But pretty soon, you’ll find that it consumes v…
Creating a Winning Social Media Video Marketing Plan
Creating a Winning Social Media Video Marketing Plan It is everywhere—social video, that is. These days, every time you check your Facebook newsfeed, a friend has just shared a video update or some…
The Era of Social Broadcasting and Mobile Streaming
The Era of Social Broadcasting and Mobile Streaming A class of new apps has today redefined the way content is viewed and shared. The immensely growing popularity of the social broadcasting and mob…