Spammers Never Prosper Why: Do you like spam? No. So why would you send spam? Don’t. How: Now that we have armed you with the amazing tool, LinkedIn, think of it as the world’s first hammer—the wor…
How To: Posting-It-Forward
Why: Posting-It-Forward will make you and others feel better. People will want to help you. How: You have heard the expression pay it forward: performing good deeds without expecting something in r…
Why You Should Tag People on LinkedIn
Why: Tagging on LinkedIn is one of the best ways to segment and manage your network. How: Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later yo…
How to Embed Video on LinkedIn
Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the…
How to Export Contacts into Email
Why Let’s face it—not everyone is as responsive on LinkedIn as you are. Never fear, there is a secret way to get the email addresses of any of your LinkedIn connections. How Go to: https://www.link…
6 Steps To Requesting LinkedIn Recommendations
Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are s…
LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%
Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Ac…
LinkedIn Case Study: LinkedIn Drinks Its Own Champagne
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by ta…
The 4 Commandments of Social Selling
The 4 Commandments of Social Selling 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or a Pro, you always need to start and continually revisit…
Navigating the LinkedIn Boss Button
Navigating the LinkedIn Boss Button LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill, or a cha…