It Isn’t Just About Conversions Anymore The social media game is most often measured in terms of conversions, whether that translates to reposts, click-throughs, or direct purchasing. And of course…
How Social Media Is Evolving as a Business Tool Beyond Marketing
How Social Media Is Evolving as a Business Tool Beyond Marketing Hundreds of millions of people log on to their favorite social media platforms each day. Instagram, for instance, sees over 800 mill…
Reaching Gen Z on Social Media – 9 Strategies That Work
Reaching Gen Z on Social Media – 9 Strategies That Work Sociologists are beginning to analyze Generation Z, that group born between 1995 and 2012. The group possesses a huge variety of demographic …
Facebook’s News Feed Algorithm Update | What to Know
Facebook’s News Feed Algorithm Update | What to Know When it comes to Facebook marketing, we’re sure you’ve heard enough about optimizing your ads, posting viral news, and retargeting to reac…
Data Analytics and Social Media Success
Data Analytics and Social Media Success Have you ever wished you could know what content and marketing strategies would be successful before even starting them? Data analytics won’t let you s…
How to Find Local Social Media Influencers to Promote Your Business
How to Find Local Social Media Influencers to Promote Your Business If you run a small business, you already know how important it is to build an online presence to reach your audience at a local l…
Are You Spending Too Much Time on the Wrong Social Platform?
Are You Spending Too Much Time on the Wrong Social Platform? If your business’s marketing strategy doesn’t include social media, you’re missing out on a lot of opportunities. However, determining w…
Three Marketing Ideas for a Prosperous New Year
Three Marketing Ideas for a Prosperous New Year Although fall has only begun, it’s never too early to start on some New Year’s resolutions for your company. No matter what time of the year it is, s…
Facebook Page Optimization: 5 Underrated but Effective Tips
Facebook Page Optimization: 5 Underrated but Effective Tips In a study with 4,700 small businesses, only 24% claimed to have seen a positive ROI on Facebook. That’s a rather small percentage for Fa…
7 Reasons Your Facebook Ads Won’t Convert and How to Fix Them
7 Reasons Your Facebook Ads Won’t Convert and How to Fix Them The number of active social media users is increasing at a rapid rate. The statistic shows that the number of active users on Fac…