California Wildfires: Companies & Tech that are Helping
In response to the devastating wildfires in California, numerous companies have come together to provide support to affected communities. From financial donations and essential supplies to unique programs and services, these efforts aim to assist residents, first responders, and nonprofits in both immediate relief and long-term recovery. Below is an overview of some contributors and their initiatives!
1. Disney
Disney has committed $15 million to immediate aid and rebuilding, partnering with groups like the Red Cross, the Los Angeles Fire Department Foundation, and local food banks. The company is also providing support to affected employees through its Employee Relief Fund. CEO Bob Iger emphasized Disney’s dedication to helping the resilient Los Angeles community recover.
2. Paramount
Paramount has pledged $1 million to organizations such as the California Fire Foundation, Direct Relief, and World Central Kitchen. The company is also offering financial assistance to employees impacted by the fires through its Employee Assistance Fund.
3. Walmart
Walmart announced a $2.5 million commitment, including donations of food, water, essential products, and grants. Additionally, Walmart’s Southern California stores have been actively supporting local shelters and first responders with gift cards, food, and water.
4. Chatbooks
The custom photobook company announced on social media that it is offering free reprints for photos lost in the fires. Customers can reach out by emailing [email protected].
5. Kroger
Kroger has set a goal to raise $1 million for wildfire relief efforts, benefiting the American Red Cross and local Feeding America food banks. The company has also encouraged customer donations at checkout and provided food and water donations to affected communities.
6. NFL
The NFL Foundation, in collaboration with owners of teams like the Los Angeles Rams and Chargers, has committed $5 million to support recovery efforts. NFL Commissioner Roger Goodell reiterated the league’s dedication to aiding impacted communities.
7. Planet Fitness
Planet Fitness is offering free access to its Los Angeles locations for anyone affected by the wildfires, including residents and first responders. Until January 15, both members and non-members can use showers, massage tools, Wi-Fi, and electrical outlets at no charge. The company aims to provide essential support and comfort to those impacted.
According to the company, select Planet Fitness locations in California are welcoming individuals to use their facilities as a place to rest and recharge. To name a few:
- Anaheim (West Katella Ave)
- Beaumont
- Bellflower
- Buena Park
- Carson (Lomita Blvd)
- Carson (Town Center)
- Cerritos
- Chatsworth
- Chino
- Compton
8. Airbnb.org
Airbnb.org, the charitable arm of Airbnb, is providing free temporary housing for those displaced by the wildfires. Funded by the organization and donations from hosts, many stays are offered at no cost or steep discounts.
In partnership with 211 LA, Airbnb.org supports eligible residents of Los Angeles County. Applicants must be 18 or older, have an Airbnb account, and live in an evacuation zone. To apply, complete the emergency housing form on 211 LA’s website.
9. Doordash
DoorDash paused operations in Palisades and Eaton on January 7 and adjusted services across the county. To support first responders, it issued $150,000 in Community Credits for nonprofits to deliver food and supplies. Additionally, the company established a $250,000 grant fund, offering up to $1,000 to loyal customers with qualifying delivery points for emergency aid.
10. Amazon
Amazon is utilizing its Wildlife Relief Hub, located near L.A., to support wildfire relief efforts. Partnering with first responders, nonprofits, and agencies like the Red Cross and World Central Kitchen, the company has donated tools for firefighting and essentials like food, water, and pet supplies for evacuees. Amazon is also leveraging its national network to deliver additional aid to the area as conditions allow.
Moving Forward
These contributions reflect the power of businesses to support communities in crisis. By providing aid through financial donations, essential services, and creative initiatives, these companies are helping to rebuild affected areas. Their efforts not only address immediate needs but also reinforce the importance of resilience in times of adversity!
