Marketing Strategies for Freelancers
Many people quit their corporate jobs and become freelancers because it offers them the freedom to schedule their own work schedule and make more money than they would otherwise.
However, freelancing has several challenges. One has to do with their own marketing, personal branding, and finding their own clients.
Here are a few simple strategies to acquire clients as a freelancer.
Planning
When it comes to any business, making plans for what you’re doing and setting goals are very important factors. Yes, freelancing is a business.
Reading and watching videos on your target market is a perfect and simple way to learning the basics and latest trends in your field.
Emulating top companies and brands similar to your market or in the same market is also a good idea because it can show you what factors work, and the results they can produce.
Once you know your target audience and where they look for help, it’s easier to have a plan, so try to search as if you are the customer to see what markets come to the foreground.
Creating a list of multiple ways to reach customers is where to begin your foundation, then emulating the verbiage and template or outline of similar markets is a shortcut to begin a project.
Personal-Branding
Creating a brand and familiarity using a slogan or logo across social platforms is an awesome way to getting your “face” out there.
The more you are active on Instagram, Twitter, or Facebook, the more people will come to you for that service whether it be audio, graphics, web development, etc. if you show up for those hashtags.
Branding can be as elaborate as having logos and mascots, and it’s as simple as having your name and a catchphrase. But the main idea is to be recognized in your field.
Blogging
A great way to showcase your work is through a blog.
Even as a graphic designer, using a blog to show off a portfolio is perfect for getting your work out there and creating an in-depth perspective of your work for clientele.
Providing contact information and links directing to your portfolio grow a following quickly. Blogs allow for easier expression about what services you provide and can offer material to potentially convince someone to work with you, whereas having just an image gallery might not be as fruitful.
SEO
Another great way to help expose your blog or website is by knowing what keywords to target and use those words in your writing.
Making sure that your site or blog is SEO friendly, which affects the way users find your material when using a search engine, is more important than you might think. Search engine optimization is something every marketer should learn. If you are not familiar with this, find a consultant who can help you.
If someone searches for freelance designers for logo design, you need to have enough content on your page so that your page will rank higher in search engines, like Google, for people who search those specific terms or words.
Networking
As a freelancer, it is very important to know that there’s a huge market for written and graphic work in the corporate world.
Communicating with other freelancers is a great way to get an idea of what you should be doing, what you shouldn’t be doing, what works, and what doesn’t work.
Attending a business conference or meetup groups in your neighborhood is a great way to meet freelancers.
Start Now
When it comes to marketing as a freelancer, experience is your best friend. It’s better to start now than later. By taking action, and through trial and error, you will figure out what works for you and what doesn’t.
We hope you found the promoted post as entertaining & informative as we did!
