10 Social Benefits to Excel a Business

Online business means selling goods and services to people who spend time engrossed on the Internet. In order to attract present-day customers, every business should use social media. Much has been said about social media being good for business, but things change, and every day brings something new.

Umbrella, a company professionally engaged in web and mobile development, will tell you 10 reasons on why social media, if used correctly, excels business practices based on their own social media and social media apps development experience.

 

1) REAL-TIME COMMUNICATION

The first social media pro is the possibility to communicate online with various customer categories:

• Potential Clients
  • Facebook is famous for being the most popular social network. According to Statista, in July 2017, its monthly active users around the world exceeded 2 billion.
  • For Instagram, there are 700 million monthly active users of this network as of April 2017.
• Clients and Potential Employees. 
  • LinkedIn, the largest world professional contacts network, has members exceeding 450 million in the third quarter.
• Colleagues
  • Github reached 26 million users in March 2017.

No doubt, staying in contact with such an audience is worth investing time and money. Moreover, a number of social media users is forecasted to grow up to 3.02 billion by 2021 (2.46 billion in 2017).

Potential Mistake:

Random accounts: Numerous accounts in every or most popular social media give the illusion of success, through wasting funds and time.

Solution: Analyze your target audience and choose appropriate social networks, messengers, or blogs.

 

2) TARGET GROUPS

You are offered the possibility to select a target audience based on:

• Geography or Time Zone
• Age
  • According to Statista, US teenagers (as of Spring 2017) preferred Snapchat in spite of Facebook overwhelming global leadership (39% users vs. 11% for Facebook).

• Interests/Hobbies
  • SheKnows is an ideal communication platform to be used for women-focused business.
• Profession

Potential mistake:

No strategy: Failure to analyze networks & consider in advance the interrelations, content to be posted, and post frequency is the direct way to chaos.

Solution: Prior to starting social media campaigns, research and draw an action plan.

 

3) SHARING INFORMATION

You have the possibility to tell the world about your business:

• Keeping a company blog or posting info in various blogs
• Actively communicating within professional discussion boards
• Posting the latest news in messengers
  • Subscribers in Telegram may follow your channel and read the latest information.

 Potential mistake:

Poorly styled posts: Exciting materials may stay unread due to long hashtags, numerous mistakes, and out-of-focus imagery.

Solution:  To avoid this, offer:

• Unique Texts
• High Quality Pics
• Appropriate Links and Hashtags
• Correct Spelling and Punctuation
• Eye-Catching Headings.

 

 

4) ADVERTISING

The possibility to target advertising at selected audience.

• Some social networks (Instagram) offer advertising on celebrity accounts, which is popular amongst young people.

Potential mistake:

High-pressure advertising: Direct advertising will hardly receive a warm welcome by social media users, whose first aim is to communicate.

Solution: Firstly, use social media to study your target audience and present what your business practice is all about. When advertising, implement spot-like and specific-targeted.

 

5) FEEDBACK MONITORING

Possibility to study users’ feedback. As in everyday life, people express their opinion on social media: leaving comments, liking/disliking, or sharing posts.

Potential mistake:

No/Unregular monitoring: Whenever you post information on your company, technologies, team and products, hope for feedback. Check it regularly.

Solution: Trace posts’ popularity among users and lead generation. Adjust promptly your social media strategy.

 

6) OPPORTUNITY TO RESPOND

Direct communication allows you reacting to feedbacks: good and bad.

Potential mistake:

Ignoring negatives: Social media offers a live communication environment. If you fail to maintain it on your part and/or try to escape negative issues, people may feel deceived.

Solution: Accept all criticism (even biased): any remarks and questions require answers, negative comments shall never be deleted. Otherwise, you appear as unwilling to bear responsibility.

 

7) INCREASED RECOGNIZABILITY

Brand awareness grows with the frequency of references to your company on the Internet.

Potential mistake:

Writing on company pages ONLY: Aiming to inform everyone of your business, avoid bothering people with monotonous information.

Solution: News, posts and articles shall be broad, covering competitors, new market products and your colleagues’ personal achievements.

 

8) POSITIVE IMAGE

Through increased awareness of your company goals and values, your competitiveness and market position stability will improve.

Potential mistake:

Trying to be good for everyone: However hard you may try, someone will not always like what you do.

Solution: Stay focused upon your audience. Avoid spreading yourself thin and shifting your initial concept.

 

9) INCREASED  EFFICIENCY

Appropriate social media promotions improve traffic, lead generation and conversion.

Potential mistake:

Aiming for quick success: Initial stage investments need certain time allocated before profit begins.

Solution: Don’t expect positive results within the first months. Though deceptively simple, social media presents sophisticated space requiring time, patience, and a professional approach.

 

 

 

10) TRUST AND LOYALTY

Possibility to develop closer relationships with clients, leads and employees.

• Slack offers the option to create common chats, open to any potentially interested person. The informal socialization evokes “family” sensations contributing to better business relations.

Potential mistake:

Communication extremes: People differ, but everyone appreciates being polite, well-bred and natural.

Solution:  Avoid any:

• Standard answers: people address person, not robots
• Excessive jokes: first, you represent your business
• Being unceremonious: it would antagonize users

Social media has positives and negatives. But reasonable planning and sequential implementation will result in additional profits and strengthen your company’s position.

We would like to finish the article with our traditional bonus: Umbrella always offers more than promised.

 

11)  “WORD OF MOUTH EFFECT”

Any social network joins people discussing exciting issues on Internet. Your company may become a topic to be discussed. Users will share and refer to your posts, post your materials in blogs providing the content is useful and unique.

IMPORTANT:

Please, be aware, “word of mouth” energy may be both positively and negatively charged. Be open to communication partners and attentive to their needs and feedback!

 

Our team welcomes any feedback from our clients.  Contact Umbrella right now — we are ready to discuss any idea or question you have!

We hope you enjoyed the above post in cooperation with Socialnomics!