LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months
Challenge:
HP, a provider of printers and specialized electronic devices, wanted to make customers more aware of new brand messages and to be able to customize the content of messages for different audiences. They also felt the need to extend their engagement with key IT decision makers.
Action:
HP used LinkedIn to bring their “Make It Matter” campaign to life via a LinkedIn Follower Ad campaign targeting 15 important markets.
Result:
LinkedIn helped HP gain 300,000+ followers within 2 months, with an increase of 112% in chief executive followers. HP’s followers were also 2.5x more likely to endorse HP solutions than others. [i]
Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn.
[i] LinkedIn. “HP Case Study,” LinkedIn Marketing Solutions, 2013, accessed May 24, 2016, https://business.linkedin.com/content/dam/business/marketing-solutions/ global/en_US/site/subsites/content-marketing/pdf/linkedin_hp_followers_ case_study_us_en_130613.pdf
