Effective Social Media Strategies for Boosting SEO
SEO and social media marketing are supposed to be the two closely interlinked strategies. Both are inbound and organic strategies that concentrate chiefly on creating a fascinating identity which would be attracting visitors naturally. As social media depends chiefly on top quality content and a robust and visible brand presence, all your SEO efforts could immensely boost social media reach. Moreover, social media presence has the power to boost your SEO rankings. Here are some social media practices that are known to boost SEO effectively.
Make an Effort to Increase the Number of Your Followers
The number of connections and followers that are present in all your different social media profiles is known to have a remarkable impact on your search engine rankings. An organization with only 100 followers on Twitter would get hardly the kind of ranking bonus that is enjoyed by any large corporation that has a million Twitter followers and a million Facebook likes. There are some strict regulations and Google would strictly scrutinize the quality of all your followers. This implies that you simply cannot buy 100,000 or more proxy Twitter followers hoping to increase your number of followers to boost your SEO rankings. You would require building and boosting your overall following organically.
Optimize All Your Posts for Search Engines
This effective strategy also is dependent on pre-existing content; however, it is effective in opening a secondary channel or way for search. Along with Knowledge Graph entries and news articles, Google would be favoring widely popular and liked social media updates and they would be appearing on top of Google’s SERPs. You must ensure that your posts are optimized for Google. Firstly, you would be requiring a solid anchor for your social media post. It could be an infographic or a video or may be a link leading to an informative article. This should be serving as a foundation and you must use a descriptive and an accurate title. Then when you are ready to post it, you require framing your foundation using text which has been fully optimized for certain kind of search.
Try to Impact Social Sharing
You could build your brand authority with the help of social sharing. There could be a boost in your domain authority if Google finds evidence of a verifiable and reliable external source that is validating your content or specific brand. So, it would be good if you could manage five persons to share your post on Facebook but it would be great if you could convince 1000 people to like and share your FB post. Retweets, likes, shares, replies, and favorites all factor in increased authority.
However, the most effective technique of encouraging social sharing would be a direct appeal. For instance, you may offer some reward for individuals who would be sharing your post. You may alternatively, indulge in interactive surveys that motivate people to like your post provided they agree with your standpoint on a particular issue.
Boost Brand Awareness
Boost your brand awareness as enhancing your reputation on social networking sites through top grade content syndication and increased engagement would ultimately boost online brand presence.
We have discussed some of the basic elements that contribute to the success of a social media marketing & promotion campaign. However, there is one fundamental principle to follow when it comes to SEO strategies. If you give a better experience to all your users, you are sure to achieve a higher SERP ranking. You could be effectively directing and managing your campaign provided you have a thorough understanding of the root causes responsible for social media’s impact on SEO.