There was a time when social media and content marketing seemed like the same thing. You could use them interchangeably and not raise an eyebrow. Today, there is a world of difference between the two marketing strategies in as much as they still help each other out in various aspects. You will need content in order to move social media while social media is an essential tool when it comes to distributing content and getting feedback from your audience. There is no way that you can separate these two and expect to be exceedingly successful.

As the days go by, there is a new social media website that seems to pop up. Contrary to popular belief, there were social media long before Facebook. MySpace is one of the best examples, only that it did not keep people all that excited as much as Facebook and its relatives are doing today. MySpace was also not as flexible as Facebook and Twitter. The things that you could do with it were quite limited. The moment Facebook landed, the whole world went into a craze. Twitter, Google+, LinkedIn, and Instagram for photographs and videos, YouTube and Vimeo for videos, Pinterest, and many others are here now. They have people all over the world suffering from insomnia.

Take advantage of people’s insomnia

If you take advantage of this insomnia, you could become a billionaire. Nonetheless if, ifs and buts were candy and nuts, the whole world would be such a fantastic place to live in, right? This should not prevent you from attempting to capitalize on people’s lack of sleep. Today, people will check their phones even when they are not buzzing. They will be all up on Instagram, Twitter, and Facebook looking for interesting content. There is the fear of missing out (FOMO) that has gripped the world. They always want to be up to date with the latest in the world, and this means that if you have premium quality content going to your blog, they will want to check it out the moment it arrives.

The first step to using social media to promote your content marketing strategy is to create really good content that people are going to find useful. People seem to be living on content nowadays- they are eating it or something like that. This is really good for your content marketing. When you create excellent content, people will not have to be told to visit your website to read it. It all started with you promoting it on social media. When you write the content, you inform people on social media that you have posted it. When you prove to be a credible source of premium quality information, believe it or not, you will not have to post for people to go to your site. They will be sending you messages to find out when you will be posting the next piece.

Simple but difficult

It all sounds nice and simple, right? This is probably because it is. Creating good content that will keep social media ablaze is not difficult. You are probably wondering to yourself when you will learn how to write good content on your own. The good thing is that you do not need to do this by yourself. There are experts who are available to help you out with the work. These are the people available to help you out with this part. This is why there are so many companies providing web marketing services.

Content marketing and social media marketing are just two strategies that are used by these companies to promote products to the public. These companies have teams upon teams of writers who are ready to create content that you can use for a whole year to keep traffic flowing to your business. With experience in content creation, these people are able to do an amazing job within a really short time. They are also going to do the promotion of the content on social media for you. How will you phrase that post on social media telling people about the content that you have posted? This should not be a worry for you at all. There are people who are willing to help you out with this part.

Which social media platforms to use

As aforementioned, there are just so many social media platforms available for you to try out. This means that you might have a challenge in selecting the one that you will use for the job. Remember that when you are doing social media marketing, you will have to manage several profile accounts. This is not going to be a simple task especially when you are starting out. What you should do is make use of the main social media platforms first- the ones that have the largest number of people. These are Facebook, Twitter, Instagram, and YouTube.

Creating video content is also highly advisable. It appeals more to the senses of an individual than the most intricately constructed sentences. This is why YouTube is available and you can put whatever you want to put in your channel. Twitter is a really good place to promote your content. Together with Facebook, Twitter is a platform that you can use for both casual and professional posts. The same cannot be said about LinkedIn. LinkedIn is a really good social media site for professionals. It is one of the few serious social media sites for you to use.

As you get a grip on managing your social media accounts, you can then proceed to add the many other social media sites that are increasing in popularity. Pinterest is a good place to share ideas while Instagram is a fun place for photographs.

Bottom line

Social media marketing and content marketing are two things that you cannot separate. Incorporating the services of a professional in these strategies is going to ensure that you get the most out of them. With help from an expert, you will have a really easy time getting this work done.

Author bio

Derek Iwasiuk run’s national digital search engine optimization firm headquartered in Minneapolis. Also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. You can also follow him on Twitter @Diwasiuk