Socialnomics – Social Media Blog

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Social Media ROI

Social Media Revolution

Into the Twittersphere!

Socialnomics Promotional Video by Current Super News

One Minute Book Review by Stephanie Wonderlin


BookExpo America June 2009:  Chris Brogan & Erik Qualman on Stage

Sally Falkow Interviews Qualman – Chicago 2008

Search Engine Strategies New York 2009

Qualman interviewed by John Mulligan of SES-PR

BookExpo America June 2009

Qualman interviewed by Publisher’s Weekly

Lessing-Flynn Reel Social Video

Entertaining video (above) from Lessing-Flynn uses a fish analogy to illustrate how to use social media.

Funny Sexting Commercial

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48 Comments

48 responses so far ↓

  • Freda Hill // January 23, 2010 at 7:53 am | Reply

    Hi Erik,
    Very interesting! I hadn’t looked at marketing with the obvious social strength you display in the videos being so solid behind it!
    Thank you,
    Cheers, Freda

  • margaret ulis // January 22, 2010 at 1:55 pm | Reply

    The Socialnomics video should be shown to all generation Y kids that have nothing to do. It’s inspiring.

    • equalman // January 22, 2010 at 7:22 pm | Reply

      Margaret:

      Funny enough from the data I have of the 2 million that have viewed the videos the majority are 35-54.

      Thanks for the comment!

      Best, Erik

  • Michael // January 20, 2010 at 8:06 pm | Reply

    Another stat to look at is regarding Facebook’s growth:

    http://www.readwriteweb.com/archives/facebook_growth_explodes.php

    Suggests 100 million users in 26 months, not 9 months, and that’s assuming you don’t count the early days of getting going 2003 to July 2006.

  • Josh Smith // January 20, 2010 at 6:25 pm | Reply

    Hi Mr Qualman,

    I have recently watched your video “Social Media Revolution” and at the end it states that sources for the information can be found here on this site, could you perhaps direct me to those sources?

    Regards

    Josh

  • C Richardson // November 30, 2009 at 7:58 am | Reply

    You have hit the spot with your statements and the video and music make all that more powerful.
    I am a believer and I am putting social media to use in Real Estate and it will work. Thanks for the information. Can’t wait to learn more.

    • equalman // November 30, 2009 at 7:51 pm | Reply

      Diane:

      Glad that you are able to leverage the videos and content of the blog to help with your Real Estate endeavors! I’m excited for you!

  • Maura // November 13, 2009 at 3:32 am | Reply

    Would love to find out about permissions for embedding (the short version of) the video in a presentation.

  • mattx // October 27, 2009 at 7:22 pm | Reply

    I am a Jill. Don’t forget to give Jill a raise when you are sitting in your chair reflecting on how much you rock.

  • krishnamurthi ramachandran // October 18, 2009 at 2:01 pm | Reply

    Very nice to see and watch the latest videos on social ,economic subjects.
    Many people are addicted to these social websites.
    In some houses,mothers had insisted that,all family members should sit in dinning table,switched off their mobiles,face book and twitter websites for family sake.
    This is a latest trend among many web surfers ,and by students,working females.

  • walter O'Neil // October 18, 2009 at 12:54 am | Reply

    Absolutely fabulous video. I was totally captivated.

  • He - Imcouple // October 15, 2009 at 7:12 am | Reply

    Loved the last video with fish analog.

    Although you don’t need to eat your fishes you need to take care of them so they could buy your service again and recommend it to other fish.

    • equalman // October 15, 2009 at 2:30 pm | Reply

      Agreed that the video was fun and well put together, but I surely don’t recommend you eat your customers! Great and funny point, thanks for adding to the conversation.

  • Jordan // September 28, 2009 at 2:22 pm | Reply

    I really like the analogy, but the bit I’m having trouble with is that “Jill” is “listening” to the fish with ulterior motives. She is not serving the fish, but the office people, and through her actions, the fish end up dead.

    To apply this to the real world it implies (at least in my mind) the company is actually exploiting their customer, something we’re trying to avoid now..

    • equalman // September 29, 2009 at 3:21 am | Reply

      Jordan:

      That’s the one part I didn’t like either…that we kill the people we developed trust with. Maybe they will adjust the ending, or they should make it a catch-and-release scenario.

      Best, equalman

  • krishnamurthi ramachandran // September 13, 2009 at 5:47 pm | Reply

    I think that, i have written a lot about this subject.
    Whatever, you say about existing, leading social websites .
    Surely,people will have more interests on face book,twitter websites.
    For example, i have received CEO!s e-mail with videos on their new applications.
    This is a real happening.

  • Heidi Massey // September 12, 2009 at 7:11 pm | Reply

    Hi Erik,

    I think the video is extraordinary effective!

    As a babyboomer who has embraced social media quite a bit, I have forwarded and posted your video everywhere and to everyone. I would guess many, if not all of the naysayers are probably boomers who just don’t quite get it. It is the impact, not the specifics, that matters.

    For example, this morning on NPR’s, “Wait, Wait, Don’t Tell Me!” the contestant had to choose the story that was true, from 3 examples. The true story is unbelievable: 2 Australian girls, 10 and 12 years old, were exploring sewer drains (I think) when they got stuck. So they used their cell phone to update their facebook status to get help. They were stuck for 7 hours until a friend saw the post. They NEVER made a phone call.

    Not saying that they did a good thing…just that the perspective of generations Y, Z, etc. is so incredibly different than what we know and believe. So everyone needs to wake up and get with the revolution. Whether you are ready or not or believe in it or not, it is coming!

    Interesting conversation…a few years ago, I wouldn’t even know how to begin to find the creator of the video let alone contact him. (Honestly, I never would have seen the video!)

    Heidi Massey in Chicago

  • John Assalian // September 4, 2009 at 7:50 pm | Reply

    For the “Did You Know” video, a lot of bad data and exaggerations. For example, video claims one in eight married couples met through social media last year. If you trace the source, it comes from someones conference notes. If you trace further, it comes from an 06 McKinsey study that references “online” not social media. Also, sorry, iPhone apps are not social media, neither is Kindle, and neither is the demise of traditional publishing. I agree with the spirit of the video, just find the exaggerated claims reduce the authencity of your claims.

  • Lori Boyce // September 3, 2009 at 9:18 pm | Reply

    thanks for sharing the video … it’s really fantastic and a wake up call to pay attention. Can’t wait to see the next one!

  • dhcopp // September 3, 2009 at 3:45 pm | Reply

    Is it really true that 35% of all books sold by Amazon are in ebook format? I cannot find recent data, but as of one year ago they were predicting three million annual sales.

    Thanks — great video

    • equalman // September 3, 2009 at 6:07 pm | Reply

      dhcoop:

      Thanks for the interest in Socialnoimics and if you read the book please let me know your thoughts. This stat is from Jeff Bezos and what it refers to is that if a book is on sale in both hardcover and kindle that 35% of the sales will come from the Kindle. However it’s not suggestion that 35% of all Amazon sales come from the Kindle. Reason being that many books aren’t on the Kindle. I hope this helps!

  • Mack // September 2, 2009 at 8:58 pm | Reply

    Not to be a cranky naysayer, but I did notice this piece on Facebook in the NYT from the other day:

    http://www.nytimes.com/2009/08/30/magazine/30FOB-medium-t.html?em

    While there are certainly many who underestimate the significance and potential of social media, there are those who overestimate it as well. And that’s not even addressing the question of whether this sort of phenomenon is a good thing or not.

  • krishnamurthi ramachandran // September 2, 2009 at 10:59 am | Reply

    Dear friends,
    After writing my comments on this subject,this website had given opportunities for us to give our views.
    Thanks for more responses to this subject.
    One thing is clear now,at present,due to more communication tool are available,we will continue to surf these social websites for getting more insights,for small advertisements ,more friendship,expanding our contacts to the world favorables and so on.
    We will use it for good purposes.
    Man can not live on always by reality.
    Imaginations,projections,social gatherings,sharing of our thoughts to others are necessary for day today living.
    Otherwise,life will become one handed.

  • Carina Franz // September 2, 2009 at 10:25 am | Reply

    Mack, I don’t think it matters if Twitter and Facebook survive. The trend to engage in social networking is unstoppable.

  • John Maniec // September 2, 2009 at 1:59 am | Reply

    I would disagree with portions of Mack’s comments. I teach real estate salesperson qualifying courses and regularly show this 4 minute video to them. Various social media internet vehicles are definitely changing the way we communicate with each other and as a result I use less and less print advertising to find buyers and/or sell listings. As a baby boomer, I need to become more sophisticated with more of these social media outlets. This video gets all of us to more seriously think about this new communication revolution.

  • Mack // September 1, 2009 at 5:13 pm | Reply

    Cool music, but exaggerated statements and projections. “Social media” is far from a unified or monolithic system, and it is impossible to assess its future value. Various outlets (Twitter, others) may indeed be fads and may not be around in 3 years.

    I realize that data can be marshaled to contradict this, but something as incredibly pointless as Facebook and the like cannot possibly stand the test of time. And, most importantly, to tie the current popularity of these media with commercial prospects is a huge leap. Overstatement like what is presented in the video really undercuts the argument that is being made.

  • Carina Franz // August 28, 2009 at 4:34 pm | Reply

    I like the idea: from globalization, mechanisation and mass markets back to humanisation, transparency and trust. It will give power back to the local economies.

  • krishnamurthi ramachandran // August 27, 2009 at 11:37 am | Reply

    Dear writers,
    Thanks for showing many you tube videos on social websites.
    Very useful and more informative.
    Yes.World has changed a lot on Communication fields.
    After industrial revolution,now,new,interesting,more utilitarian values from social websites.
    Thanks to this website for bringing latest technological breakthrough to us.

  • Jim Marous // August 26, 2009 at 1:41 pm | Reply

    Can I get a download of the video for imbedding in a presentation I am doing next month to a group of bankers? If so, how? Is there a Powerpoint version?

  • Anthony // August 24, 2009 at 11:25 pm | Reply

    Hey Erik –

    Nice presentation! Would you happen to have it in powerpoint format?

  • Victore // August 24, 2009 at 9:19 pm | Reply

    Fantastic Video and Music, i love the idea. Do you need a French or Spanish translation of this Book ?

    • equalman // August 25, 2009 at 3:24 am | Reply

      Glad you liked the video! I think we are going to need a Spanish and French translation – let me know and I can put you in touch with my publisher.

  • Gregory Schultz // August 24, 2009 at 8:40 pm | Reply

    Erik,

    In the past week, I have seen more foot traffic on your youtube socialnomics video than anything else: via Facebook, Linkedin, and Twitter.

    Congrats on collecting and displaying such powerful data that people of this century are desperate for. It’s nice to know someone other than Google is able to tap into the socialnomics numbers and data to present it back in the publics hands instead of keeping it for their own personal growth.

    Great angle!

    Greg Schultz
    http://www.linkedin.com/in/gregoryschultz

    • equalman // August 25, 2009 at 3:27 am | Reply

      Greg – thanks for the comment, yes the traffic has been insane and it has really been helping book sales (#2 on Amazon for Web Marketing books). Thanks for the support!

  • Shava Nerad // August 21, 2009 at 7:03 am | Reply

    Great video!

    And omg, Kathy, thanks for that — I was going NUTS thinking where I’d heard the music before on a similar video.

    http://www.youtube.com/watch?v=jpEnFwiqdx8

    Homage? :)

    Still a *great* video — I’m already helping you with the virality! And I’ll be checking out your book.

  • Dr. Patrick MacNamara // August 20, 2009 at 4:31 am | Reply

    Thank you for not only putting together some much needed video resources but also for taking the time to write your book, Socialnomics. It should be a must read for every small business owner.

    As I continue to train chiropractors on the power and purpose of social media, I’ll refer them to your book for additional study.

    Thanks again!

  • Charles Lau // August 16, 2009 at 6:37 am | Reply

    Nice video you have done. I have embedded one of your videos into my blog. After finding out the link is from you, I am simply amazed by your evangelism about social media. Cheers!

  • Kathy Gill // August 14, 2009 at 5:35 am | Reply

    Hi, Erik:

    It would be helpful if you would post sources for the “revolution” clip, like Karl Fisch and Scott McLeod did with their “Shift Happens” series. Note, too, that the music from yours is the same as the 2007 remake of theirs (done by Sony): http://tr.im/shift_Happens2

    @kegill

  • John Maniec // August 14, 2009 at 2:42 am | Reply

    Erik,
    What an incredible four minutes of inspiration and highly informative material. Thank you for your innovative way to forcefully deliver an important message. I’m a baby boomer trying to keep up with Gen Y sophistication and abilities. One word sums up your presentation: WOW!

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