Marketing, in terms of online business, is evolving with each passing day. While technology is the main reason behind this evolution, the willingness of entrepreneurs to experiment cannot be undermined as well. Now when the marketing strategies and theories are changing, growing and even shifting— professionals have resorted to the mobile applications for aiding their progress.
Mobile apps have transformed into the newest marketing fads courtesy the popularity and ease of operations. According to reports, most adults spend almost at least 8 hours of the day on their smartphones with at least 6 or more hours dedicated to these applications.
There are a few reasons why mobile applications have gathered immense popularity over the years. Firstly, everything over a smartphone is easy— be it posting a status or placing order for lunch. Most startups have created their own applications for leveraging this platform. While small businesses are constantly tapping into this ever-growing arena of mobile apps, there are a few specific reasons as why we need to make the shift— as soon as possible.
#1. The Future is Strictly Mobile-Centric
At present, almost 2 billion individuals are making use of smartphones and this number is expected to go up to 2.5 billion in the next three years. Not to mention, mobile apps form the core of any handset and with businesses embracing this approach, the technoscape will soon be flooded with options.
#2. Mobile Apps Facilitate Business On-The-Go
A phone is definitely lighter than a laptop and one can easily carry it around for most business-centric requirements. Owning a flagship smartphone can easily handle multiple jobs for any entrepreneur and applications have played a pivotal role in this ongoing scenario. The laptops are fast approaching redundancy and smartphones are gathering eyeballs.
Therefore, if your business boasts of an application— the digital space can be perfectly utilized in the long run. A website— no doubt, is important for your goals but an app is specifically designed for nimble and fast moving users.
#3. Mobile Applications and Increased Engagement
What is a mobile app? It is nothing more than a tightly integrated world which has an ambiance of its own. Therefore, a well-created mobile app can readily improve a brand’s engagement quotient. The likes of Pokémon Go, 123 Movies and other entertainment-centric applications are the prime examples of the same. While the former belongs to the gaming genre, the latter offers valuable bits of entertainment even when the user is on the move. However, if these brands would have only opted for website access— they wouldn’t have been able to gather such popularity over a short span of time.
#4. Apps are Highly Purposeful
While websites are functional, mobile apps are highly useful when it comes to delivering a specific kind of performance. They are interactive and offer specific advantages over their web-based counterparts. Apart from that, we also get a clutter-free interface and the tasks can be accomplished in a matter of few clicks.
#5. Mobile Applications Lead to Repeated Visits
While a website needs to be exceptional in order to attract repeat visitors, a simple app can do the job for you. Companies can readily send out notifications, prompting revisits. The growing popularity of podcasts can be taken as an example as most applications playing them send out notifications in general. As users, we do end up opening specific applications frequently which isn’t always the case with a website.
#6. Life-Saving Elixir for Small Businesses
Local business searches can be amplified on using applications. Small businesses are therefore improving their mobile-centric approach and currently mobile-readiness can also be considered as a major ranking factor over Google. Local SEO is also getting a boost with these applications at the helm. Once a user logs into a specific app via his or her social account— notifications, coupon codes and even voucher can be sent over, via mails.
This approach is completely non-intrusive and is bound to bring in more business.
#7. Timely Notifications Are Received with Mobile Apps
Most websites and brands which have dedicated applications can send over immediate notifications. Mobile apps can directly penetrate the customer base which in turn can immensely help the business. The best thing about the apps is that they can be programmed as per user requirements. Regular updates, bug fixes and a lot more are sent over periodically for improving an application.
Should We All Shift Over to Mobile Applications?
Not every business is same and marketing strategies are bound to vary. Therefore, it must be noted that some firms are more suited towards a mobile-centric platform and must make an immediate shift.
Some of the key industries include ecommerce, food and retail.
App development, therefore, is an important aspect that needs to be given precedence to— sometimes even more than website development.