The role of a good social media strategy is about more than advertising your products and services. To really capture the imagination of a wide audience, you should be using your social media platf…
Why Retailers Need to Prepare for the Imminent Invasion of Social Commerce
Social media has already revolutionised the retail industry by fuelling the rise of e-commerce and transforming consumer behaviour, but now it is ready to take one step further. Google, Facebook, T…
5 Ways to Leverage LinkedIn for Better Brand Visibility
Are you looking to create your personal brand on LinkedIn without spending a lot? Do you plan on promoting yourself online, but confused about the feature offered? Do not let these worries p…
How Social Networking Influences the Decisions of Investors and Traders
Whether you’re a private investor or a stock trader, usually your financial decisions are based on solid information that comes from a variety of sources including news stories, market resear…
4 Ways the Experts Create Shareworthy Content
As you know, the consistent creation of shareworthy content requires equal parts luck and skill. Since the luck portion is uncontrollable, there’s no sense in focusing on this aspect. However, it’s…
Which Social Media Platform is Best for Your Business?
In 2016, it’s more vital than ever for businesses to have a strong, engaging social media presence. Today’s customers expect to be able to have a conversation with the businesses they patronize. Ra…
What Is The Best Content Type To Share On Facebook?
Online marketers from all around the world struggle to find the answer to this question. The truth is that there are not many things associated with digital marketing that are as controversial. Som…
How To Refocus our Social Activity: Starting With the Subconscious
There is a great quote that I came across today that seems to really “say it all” when it comes to those down days when we may find ourselves wondering where we are at with ourselves, o…
Snapchat Geo-Filters: Design, Map & Buy
When Snapchat allowed geo-filters to go “on demand” it was the coolest thing for both consumers and brands. It allowed everyone to show their creativity and to have a chance at c…
Transparency Increases Bottom Line
We live in a world where information is at our finger tips all the time any time—which causes us to crave transparency more than ever before. Businesses that are transparent with both their employe…