The concept of continuous improvement seems simple enough: Get better, every day. So what is it that makes a change better? How do you make that change? How do you do it in such a way that it will …
How to Equip Your Startup on the Cheap and Start Working Now
Starting a business is a long, demanding process. Moreover, it is an expensive endeavor, as well. Not only do you have to plan your business’ future, but you also have to think of the employees – h…
Transparency Increases Bottom Line
We live in a world where information is at our finger tips all the time any time—which causes us to crave transparency more than ever before. Businesses that are transparent with both their employe…
Why Sitemaps are Useful in 2016
After making or reorganizing your website you need to make your www-voice heard and reach that target public you’ve always wanted to reach. You prepare your tone of voice, your marketing strategy i…
8 Important Aspects of Robust Social Media Strategies
It is not easy to get your online marketing strategy going: first you have to build a website, find an affordable yet efficient hosting service, set up social profiles, create a blog and then learn…
Why Employees Are Your Best Brand Advocates
Most businesses understand the power of branding. Your brand is what helps you stand out in an overcrowded marketplace. It is the connection between your business and its audience. We are all famil…
A Social Solution for Credit Card Security?
Back in October of 2015, a deadline fluttered by in the world of credit card payments. Anyone who accepts credit cards was supposed to upgrade their point of sale (POS) system from a swipe station …
4 Clever Ways to Use Periscope Marketing
Over the past decade, internet marketers have watched as two powerful forces have risen to prominence: social media and video. It was only a matter of time until the two converged. Roughly 15 month…
6 Brilliant Online Marketing and Advertising Methods for Internet Businesses
Whether you are just beginning your e-commerce adventure or you already have an online store, you cannot succeed if you cannot lure in customers to your business. This seems easier said than done b…
Augmented Reality and the Future of Business
Any business owner with a website can tell you: mobile technology changed the game. Customers went from browsing on desktops and laptops to browsing on their smartphones. Mobile views for websites …