Optimize Your Omnichannel Marketing Campaign for Holiday Season Whenever the holiday season approaches, consumers become excited and more willing to make seasonal purchases. Many companies try to c…
How to Create a Winning User-Generated Content Strategy
How to Create a Winning User-Generated Content Strategy Content marketing is one of the most effective marketing strategies. It has the power to attract, educate, engage, and finally convert your p…
How A Small Business Can Rule Local Search Results
How A Small Business Can Rule Local Search Results Local search results are of tremendous importance, especially when it comes to brick-and-mortar stores. 50% of people who do local a local search …
6 Ways Startups Can Go Green
6 Ways Startups Can Go Green Environmental consciousness has become immensely important during the past few decades. At first, the focus was put on industries traditionally known as the most pollut…
3 Reasons Why Link Building Is Not Dead
3 Reasons Why Link Building Is Not Dead Every once in a while, Google stirs things up with its updates, the latest of which has been Fred, thus sparking various discussions about the importance of …
How to Know if Your SEO Efforts are Actually Working
How to Know if Your SEO Efforts are Actually Working According to a relatively recent research, 93% of online experiences begin with a search engine. Given this fact, it’s not surprising at all tha…
Will Owning an SSL Certificate Give Your Rankings a Boost?
Will Owning an SSL Certificate Give Your Rankings a Boost? In 2014, Google introduced their HTTPS Everywhere initiative. In an attempt to encourage webmasters to get SSL certificates for their site…
Three Tips for Making Your Life Easier as a Digital Marketer
Three Tips for Making Your Life Easier as a Digital Marketer Everyone who works in marketing will tell you that the word “multitasking” can often be used as a synonym for the term “digital marketer…
The State of Global Economy: Is the Internet Destroying Middle-Class Jobs?
The State of Global Economy: Is the Internet Destroying Middle-Class Jobs? In just two and a half decades, the Internet has managed to change the way we work, shop, consume and produce. Naturally, …
What You Need to Know About Using Big Data in Your SEO Efforts
Big data is a technology that will revolutionize our lives, and the fields in which its impact is already visible are marketing and sales. Still, many people, including some marketers, don’t seem t…