Kelly Waffle

Managing Director

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Kelly Waffle is Head of Digital Strategy at Hinge, the leading research-based branding and marketing firm for professional services. With more than 15 years of B2B and digital marketing experience, he guides clients through the complex interplay of technology, processes, research, programs, creative and analytics.


The Socialnomics blog spawned from the book, written by Erik Qualman, with the intent of providing short social stories, statistics, studies and surprises about the biz and buzz of tech.
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