Top 10 Content Marketing Trends to Keep in Mind for 2022

There are a number of marketing trends that companies usually incorporate to sell their product or promote their services. In order to stay ahead of your competitors, you must know every bit of what your customers want from you. Determining the right marketing tactics will decide the fate of your organization.

Content marketing is a new trend that can help businesses or brands to establish strong company-customer relationships and grow parallelly. There are various advantages of content marketing such as increased conversions, target an appropriate audience, increase product sales, generate new leads, and many more.

In this article, we have discussed the top 10 content marketing trends that will help you enhance your business efficiency in the upcoming years. So, without further ado, let’s dive straight into it.

Top Content Marketing Trends for 2022

Customer Retention through Improved Content Strategy

We already know how important it is to prepare quality content in order to attract new customers, improve search engine rankings, and generate leads. However, very few people are aware of the fact that content marketing is also important to maintain the existing customers.

So, here is the list of unique content strategies that you can apply in order to maintain your customer retention rate:

Starting with your business website, it is essential to keep your website upgraded with the latest content designs which will add more value to customer experience and attract them to keep visiting your website.

If you are selling a quality product, then you must find ways through content marketing to engage people who already bought your products.

Always look to entice customers through amazing offers, promotional content, email marketing, and showcase amazing features of your product.

Visual Storytelling Enabled by Augmented Reality

Science has already proven that the human brain grasps more information that is conveyed through visuals rather than written data. Hence, if you want people to get attracted to your business or product, you must include outstanding images in your content.

Running the same content strategy will not be helpful in the longer run, you must implement visual content to promote your product or service. Here’s how you can use augmented reality to promote your content:

Introduce your customer with interactive features and something fresh through visuals.
Try to establish a strong connection with your audience by approaching them personally.

Encourage audience engagement through the augmented shopping experience, let your customer try before they buy your product.

Artificial Intelligence

Even if you have nominal resources, you must find ways to utilize them significantly. Thanks to the emerging artificial intelligence technology, data processing, and analysis can be done rapidly. AI helps you make accurate decisions. AI integration with human labor is a revolutionary combination that helps businesses to enhance their productivity and efficiency.

The following figure illustrates how businesses are adopting AI for effective content marketing:

A customer always expects an immediate response from the seller company’s customer service desk. This is when AI-based chatbots come to the picture. Due to rapid response time, content marketing methods will consider Chatbots as an essential tool. In the future, you will also have an AI-based tool to optimize blog entries. Hence, the more automation you apply in your business, the easier it will become for employees to take on other important operations.

Podcasts

Podcasts are a revolutionary innovation that can improve your content marketing strategy. As of now, educational podcasts are highly effective and many businesses are trying to set them for their marketing strategies. There are many popular podcasts available that empower entrepreneurs and large-scale enterprises.

More importantly, podcasts offer detailed information to the users regarding various topics, hence they have immense potential to enhance content marketing tactics.

Here are a few interesting facts about Podcasts:

In 2019, Podcasts advertising revenue crossed over $708 million
75% of the US population knows the term ‘Podcasting’, earlier it was 70% in 2019.

Content marketers can effectively use podcasts in order to share information related to their services or products. They can attract more customers using tones of emotions in the podcasts. In addition to that, Podcasts can be helpful to create an immense impact on social media pages. As podcasts provide a human touch, it will be easier to target customers based on their likelihood, interests, and emotions.

High-quality Search Engine Optimization

Consistency is the key to establishing a successful SEO and content marketing strategy. Unique and creative content is more likely to be indexed in search engines compared to the one that is low-quality and repetitive. As observed, 95% of visitors never go beyond the first page of results so it is essential to optimize your content to get it ranked on the first page of search engines.

There are a few things you need to consider while preparing content for your product service. Your content should not only entice customers but also solve their queries. You can follow two important tactics in order to create quality content. First, focus on crucial keywords, and second, prepare content according to your visitor’s interest. However, it is not easy to create distinctive content as it requires a lot of brainstorming to produce creative concepts.

Documenting Content Strategy

Documentation is another key aspect that will determine the effectiveness of your content marketing strategy. However, many organizations have managed to set up content marketing strategies without any documentation. 41% of content marketers do not use any documentation for establishing content marketing strategies, says Content Marketing Institute.

The evolving content marketing strategies will require a defined plan documented so that every individual working on the project will have a clear idea of how they are going to act for their respective marketing operations. It will certainly help you organize and execute content marketing blueprints according to the current market trends. Further, it will assist you in achieving desired results in 2022.

Prepare Specialized Content

One of the most challenging tasks for any emerging business is to create brand awareness through their content marketing tactics. That’s why it is essential to prepare specialized content which directly focuses on what your company does best and why your company is preferred by most users.

Always look to match current developments and pay attention to your consumers’ changing demands. This way, you can provide them with the solution after understanding their key requirements. Preparing specialized content will benefit you in many ways as follow:

You can create content according to your customer’s area of interest
It gives you an edge over your competitors and helps you create brand awareness
You will have the opportunity to showcase your skills and knowledge through unique content

Voice Search

Alexa and Siri are not new to us, and this trend will grow rapidly in 2022 as every business is looking to implement the same kind of content marketing strategy through voice search. Gadgets that include voice search provide convenience to the users for performing respective operations without the need for physical touch. 36 million Americans have already been using Voice-assisted devices.

A few interesting stats about voice search are as follows:

41% of adults command through voice search at least once a day.
27% of the online global population utilizes voice search on mobile: Says Google.

As people are becoming aware of such smart devices, it is the right time for content marketers to incorporate these devices for their marketing purposes. FAQ content is one of the most effective methods to leverage the benefits of voice search. This will help you solve people’s queries if the right keywords are being used.

Increased Personalisation

Thanks to data-driven content marketing strategies, enterprises, and emerging startups can easily target their audience based on the information they have. Hence, it is essential to obtain the necessary information that can help you understand customers’ key requirements, so you can prepare content based on it. You can prepare content to achieve your marketing goals by brainstorming everything that your customer needs.

Personalization can convey an enhanced experience to your clients or website users. It can help you generate a high conversion rate and income for your business, so it’s a shared benefit for everybody.

ABM: The Preferred B2B Marketing Strategy

Account-based marketing utilizes highly focused and personalized programs to prevail over specific business accounts and drive more site visitors. It is a contrasting concept which does not require broad advertisements to generate leads and catch more user engagement.

A few interesting stats about account-based marketing strategy:

67% of brands utilize account-based marketing tactics.

The top five account-based marketing strategies of 2019 were:
Sales development
Digital advertising
Events
Direct mail
Marketing email

29% of the company’s total marketing budget was spent for ABM in 2019.

The significance of value effort and relationship-building is characterized by ABM. Rather than consistently distributing blog entries and impacting email records with conventional material created for a huge crowd, ABM best practices center around redoing content and encounters for a particular group of individuals from specific accounts.

Conclusion

We hope this article will help you learn about the top content marketing trends of 2022. If you know any such tactics which can improve the performance of content marketing, feel free to share with us. Tell us what you think about this article, do share your views in the comment section below.