How Digital Marketing Helps Your Business Grow: A Short Guide for Newbies
We know the fact that marketing is the backbone of every business. Without marketing, no business can survive in the long run. In this era of technology, mobile digital marketing has become a trend for brands, who wish to expand business drastically and efficiently.
Digital marketing includes digital channels or mediums such as websites, social media platforms, blogs, email, apps, and so on. If you use these channels effectively to get in touch with the audience at a massive scale, then these marketing platforms can help you to generate valid leads and therefore, more revenue.
We are living in the tech era, but as a small business digital marketing expert still, many of us fail to answer simple questions like Which channel will give the best ROI? How to check, if it is working or not? Should I do it myself or outsource it?
While finding a suitable answer to these simple questions, they get confused between red and blue ocean strategies of marketing. Moreover, with a limited marketing budget, it becomes difficult for every digital marketer to come out of the confusion. In the end, they decide to go with traditional marketing practices because of the lack of availability of the right tools to measure the ROI of the digital marketing world.
These days everyone keeps a mobile phone in their pockets. They spend an average of 4 hours a day on it. However, we shouldn’t forget that traditional marketing ways have their advantages and most business owners and digital marketers know it. As they have used these old school marketing tactics, and they know what the outcomes will be.
How Can Digital Marketing Help In The Growth Of Business?
#1 Cost: Effective Strategy
Usually, a small business doesn’t have a reasonable budget to spend on marketing stuff. Therefore, the objective of the digital marketer should be to provide maximum output within the lowest possible cost.
Today, most of the small businesses prefer to go with a short TV ad because they consider it is an effective and cheap way of advertisement. As if a TV ad is shown at a usual time during the day, then it will cost them anywhere from $25,000 to $150,000 (depending on what network, and what time your commercial airs).
I agree with the fact that small and medium business doesn’t have a right amount to spend on the TV ads, but print ads and billboards cost a lot, and most of us don’t bother to give a glance at them.
But, with digital media, you can spend as much as you want and you always remain in full charge of the budget. Businesses spending on digital marketing get better Cost Per Lead compared to other marketing channels.
#2 Understand Your Audience And Their Needs
A business promoter should try to find the answer to questions. Where are people searching for your products?
Once you get to know what your audience wants then, with that information, you can drive better results in your business. When you got information about your audience, then you can tailor offers and campaigns to meet their needs.
You can also discover what your targeted audience is searching on Google; then you can show them ads as per their search taste. Your audiences’ search preference can help you to determine what kinds of products they don’t want or need.
Always deeply scan audience insights, because it is the only thing which can help you discover and target new groups of potential customers you weren’t aware of before. With unique insight data you can, you can better serve your customers, and hence your conversions will also increase.
#3 Virtual Meeting Rooms
These days we all are going through a pandemic of Covid-19, and we don’t know how long we need to follow the social distancing. But as a digital marketing expert, you always have the desire to meet people in person. However, you also want to follow social distancing as per the instructions of WHO, then you can conduct office meetings online on platforms like Google Meet, Discord and Zoom.
While zoom has some privacy issues, and Discord’s free servers aren’t so reliable when you want to host a meeting with several clients. However, you can still host your meeting by upgrading your Discord servers with Nitro subscription.
With a lot of available options, business people can’t judge whether Discord Nitro is worth trying or a waste of money. But when it comes to hosting a meeting with several clients at the same time without compromising with your privacy, then Discord is an option on which you can rely.
#4 The Power of SEO is Unpredictable
All digital marketers know that search engine optimisation is one of the most effective methods of internet marketing strategy. But why? Because SEO can find and target the users who are actively looking for your products and services online.
If you apply SEO strategies effectively by searching and optimising low competition keywords that are relevant to business, then you will be able to drive in more traffic to the business’s website. Therefore, more traffic means more sales.
#5 Expanding the Customer Base
Customers are the king of the market and always remember that the king forever remains a king. It is customers only who help a business prosper. If you make business’s social media presence by responding quickly to open complaints, queries, etc., these actions can automatically develop a sense of trust and compliance. So, in brief, these days customer acquisition is quite significant for every business.
